About us
Love, Bonito is Southeast Asia’s leading womenswear brand, built with a mission to empower women to find confidence through style. Incorporated in 2010 in Singapore, we’ve since grown from a humble online startup into a multi-channel business with over 20 stores and counting across Asia and a thriving online presence.
For the next decade, we are looking to expand through new categories, markets, wholesale partnerships, and brand acquisitions. We are evolving into a next-generation regional consumer group — one that blends heart with performance, and creativity with technology.
At our core, we’re a team of builders, dreamers, and doers who believe culture is more than words on a wall — it’s how we show up every day. We move fast, stay curious, and take bold bets on ideas and people we believe in. Here, you’ll find a community that challenges you to grow, trusts you to lead, and celebrates you for being you. Together, we’re shaping the future of Asian brands — from right here in Southeast Asia, to the world.
Why join us?
At Love, Bonito, you’ll do more than just a job — you’ll help build a movement. We’re creating an organization that’s lean, bold, and full of heart — where every person has the space to make an impact. Here’s what you can expect:
- Purpose with performance: We’re building a world-class Asian brand that competes globally. We hold ourselves to high standards and operate with purpose, integrity, grit and excellence. Join us if you take customer service excellence seriously and are passionate about creating real impact!
- Growth that’s real: We are known to be incredibly dynamic and fast-paced. You’ll be expected to learn fast, stretch beyond your comfort zone, and work alongside people who challenge and support you in equal measure. Don’t join us if you’re looking for a comfortable, fully structured setup, but do join us if you’re excited to build, shape, and make an impact together!
- Culture at our core: If you’re looking for a no-corporate-BS environment, you’ll fit right in. We lead with empathy, celebrate individuality, and believe that great work comes from trust, not titles. We believe in teamwork and effective collaboration - because when we run together, we go further. If this speaks to your values, come join us and be part of #TeamLB!
Join us as we redefine what it means to build an enduring global consumer group.
The role
As a Marketing Assistant (PR & Campaign) at Love, Bonito Malaysia, you will be responsible for planning, executing, and driving impactful campaigns that bring our brand to life. Reporting directly to the Assistant Marketing Manager, you’ll play a pivotal role in shaping Love, Bonito’s presence during an exhilarating scale-up season. From managing KOL partnerships, to assisting on monthly campaigns and coordinating photoshoots and collaborating with regional teams, you’ll be at the heart of creative and strategic marketing execution. If you’re passionate about fashion, love turning bold ideas into reality, and thrive in a fast-paced, purpose-driven environment—this is your chance to make a real impact with a brand that empowers women.
Main responsibilities :
- Own and manage the end-to-end KOL strategy and execution, including sourcing, onboarding, briefing, content direction, posting management, and performance tracking.
- Drive KOL campaign performance outcomes, ensuring deliverables contribute to key metrics such as traffic, order, and conversion.
- Build and maintain strong relationships with KOLs to ensure consistent collaboration quality and long-term brand alignment.
- Oversee KOL campaign planning and coordination, including timelines, content rollout, and alignment with broader marketing and product initiatives.
- Maintain and monitor the KOL performance tracker, analyzing campaign results and providing actionable insights to optimise future KOL selection and strategy.
- Identify high-performing KOL profiles and continuously refine the KOL mix to improve efficiency and ROI.
- Manage KOL-related administrative processes, including contracts, lookbook, payments, and invoicing, ensuring accuracy and timeliness.
- Support the planning and coordination of events, photoshoots, and monthly in-store campaigns, including vendor sourcing, to ensure smooth and timely execution.
- Oversee the upkeep of marketing inventory, including GWP items, photoshoot accessories, and other essential materials.
- Be present at events to assist and support the overall event flow and execution on-site.
- Stay updated on KOL, influencer, and social media trends, identifying emerging opportunities to enhance campaign relevance, virality, and performance.
Qualifications & Experience
- Ability to work in a fast-paced environment with high goals and KPIs.
- Effective communicator and an influential team player.
- Degree in Marketing or relevant field.
- A passion for the brand and empowering women.
- Growth mindset.
- An interest in fashion and general female consumer products.
- An ability to think & work strategically and systematically.
- Strong problem-solving skills and an ability to think out of the box with solutions that are scalable, sustainable, yet most cost-efficient.
- A self-starter, proactive and hands-on approach. Get it done right, and fast!
- Strong project management, multitasking and execution abilities.
- A fun, energetic and charismatic personality.
