Total 2 job vacancies by LVMH

MAIN RESPONSIBILITIES

PR MANAGEMENT

1. PR / KOL Planning

• Plan full year PR / KOL strategy to help achieve overall brand objectives.

• Negotiate with media titles for coverage and optimal collaboration fee in exchange for brand exposure.

• Negotiate with KOLs and celebrities for contractual terms and scope of work which will be renewed on a yearly basis.

2. Content Creation & Dissemination

• Leverage on existing global content and amplify locally in a timely manner to media partners to ensure maximum coverage.

• Create content for press release for locally driven campaigns (e.g., store openings) and validate with Regional PR before dissemination.

• Manage and collaborate with key media titles to create locally relevant content for key launch campaigns (To be validated with Regional PR prior to dissemination).

3. Event Planning & Management

• Align with Regional PR to plan and execute local PR events to support launch animation and create buzz for the brand.

• Work with cross function team such as Visual merchandising, training teams and product marketing team to ensure the smooth execution of local events.

• For overseas events, to manage selected media titles and KOLs in event attendance and content creation.

4. Reporting

• Monthly PR reporting to regional PR team on competitor’s PR activities and Dior’s brand buzz vs competitors (Tribes EMV).

PRODUCT MANAGEMENT – 1 CATEGORY

1. Forecasting

• Focus Category: Selected category & all Press kits / Press files.

• Ensure accuracy of product forecast and timely submissions. (measures: launch tracking)

2. Product Registration

• Ensure close liaison with Central Registration support team so that products can be launch in line with ASPAC launch date. (measures: Onshelf date)

3. Competitor Tracking

• Close monitoring of competitor’s product assortment and thereby ensuring that the brand remains competitive in terms of marketing mix (measures: monthly tracking)

4. Product Listing

• Work closely with sales team to ensure products are listed into key retailer’s assortment in a timely manner (measures: Retailer’s Onshelf date)

5. Product Merchandising

• Work closely with merchandising team to ensure planograms are fully optimized and carrying the right assortment for each door (measures: presence rate)

6. Campaign Management

• Full ownership to strategize 360 campaign for focus category.

MAIN TASKS AND RESPONSIBILITIES 

SEEDING & PRESS RELEASE 

• Work hand in hand with PR Executive on the seeding strategy to influencers and medias to increase Guerlain’s awareness. Executing all seeding deliverables for new launches, campaigns/ festivals with internal PR team for Local Market. 

• Ensure all seeding quantities and inventories are available in a timely manner. 

• Adapt and disseminate Press Releases, pitch targeted stories and send gifts to build robust relationship with key media/ KOL contacts.  

• Support retailers communication in regards to new assets, creatives request and information on short copywriting (when needed). 

EVENT MANAGEMENT 

• Source, plan and liaise with third party suppliers (i.e. floral, F&B, activity vendors) for the execution of PR events. 

• Manage the preparation of logistic arrangement for PR events including set-up, gifts arrangement with AOG (Art of Gifting), RSVP list and follow-up post-event contacts. 

• Assist in planning, coordinating, executing events i.e. key launches/ trade/ in-store events for Media/ KOL or involving media front (e-symposium). 

• Organize media / KOL interviews with internal spokespersons in HQ 

ADMIN SUPPORT AND MONTHLY REPORTS 

• Monitor media coverages for every activation. 

• Submit monthly PR clippings and weekly newsletter to regional  

• Weekly internal report to measure effectiveness of media/ KOL engaged, organic coverage, gift tracking. 

• Competitor analysis: Always be at the top of the game! Check out which media/ KOL that are relevant with high influencing power engaged by competitor brand. 

• Connect to each media and KOL on a regular basis to understand their upcoming interest on coverage (Editorial) and propose relevant advertorial (on key launches) 

• Admin support: Ensure smooth delivery for seeding, arrange meetings with key KOL and Media, support internal marketing team with proper documentation for any inventory orders/ gift tracking, events flow and rundown, extra support in events when needed.