Assistant Product Manager (PR & Category)
2 months ago
MAIN RESPONSIBILITIESPR MANAGEMENT1. PR / KOL PlanningPlan full year PR / KOL strategy to help achieve overall brand objectives.Negotiate with media t.....
MAIN RESPONSIBILITIES
PR MANAGEMENT
1. PR / KOL Planning
Plan full year PR / KOL strategy to help achieve overall brand objectives.
Negotiate with media titles for coverage and optimal collaboration fee in exchange for brand exposure.
Negotiate with KOLs and celebrities for contractual terms and scope of work which will be renewed on a yearly basis.
2. Content Creation & Dissemination
Leverage on existing global content and amplify locally in a timely manner to media partners to ensure maximum coverage.
Create content for press release for locally driven campaigns (e.g., store openings) and validate with Regional PR before dissemination.
Manage and collaborate with key media titles to create locally relevant content for key launch campaigns (To be validated with Regional PR prior to dissemination).
3. Event Planning & Management
Align with Regional PR to plan and execute local PR events to support launch animation and create buzz for the brand.
Work with cross function team such as Visual merchandising, training teams and product marketing team to ensure the smooth execution of local events.
For overseas events, to manage selected media titles and KOLs in event attendance and content creation.
4. Reporting
PRODUCT MANAGEMENT – 1 CATEGORY
1. Forecasting
2. Product Registration
3. Competitor Tracking
4. Product Listing
5. Product Merchandising
6. Campaign Management
Official account of Jobstore.