At BELLS, we ignite people’s zest for learning
Formerly known as AGB Education, BELLS has grown into one of Singapore’s most trusted names in adult learning. With a strong focus on building vibrant learning communities, we empower individuals with the in-demand skills needed to thrive in today’s fast-evolving workforce.
Our long-standing partnerships with leading organisations such as e2i Singapore and NTUC reflect our commitment to delivering industry-relevant, future-ready training.
Across our multiple training centres islandwide, our experienced trainers have guided over 150,000 adult learners, helping them upskill with confidence, curiosity, and enthusiasm.
Founding Leader – SME Growth & Revenue
(Build a $10M Business in 36 Months)
Reports To
CEO
The Opportunity
We are building the next phase of growth for our organisation — a dedicated SME corporate business focused on workforce transformation and capability development across Singapore and Asia.
Our ambition is bold and clear:
Build a USD $10 Million SME revenue business within the next 2–3 years.
This is an opportunity to create and lead a new business vertical from the ground up, with an entrepreneurial mandate and full ownership of growth.
Why This Role Exists
Enterprise growth is relationship-led. SME growth is system-led.
Winning this market requires designing:
• A scalable revenue engine
• A high-performance sales organisation
• Repeatable SME acquisition models
• Fast-moving solution-led offerings
You will effectively operate as the Head of the Corporate Business Unit.
What You Will Build
• A predictable SME acquisition engine
• A high-velocity sales organisation
• Sector-led SME solutions
• Expansion and recurring revenue models
• A scalable regional growth playbook
Your Mandate
1. Build a $10M Revenue Engine
Define SME go-to-market strategy, drive acquisition, and establish predictable monthly growth.
2. Build and Lead the Organisation
Design and scale teams including Sales Managers, Inside Sales, Lead Qualification, Solutioning Desk, and Channel Partnerships.
3. Create a High-Velocity Funnel
Own the SME lifecycle from lead to expansion with focus on conversion science, productivity and sales velocity.
4. Shape Market Offerings
Work with Product and Curriculum leadership to build SME workforce transformation bundles.
5. Build SME Ecosystem Advantage
Develop acquisition channels through associations, ecosystems, and partnerships.
6. Operate Like a Business Owner
Own forecasting, unit economics, CAC efficiency, and scalability.
Who This Role Is For
Entrepreneurial leaders who have:
• Scaled SME or mid-market businesses
• Built inside sales or SaaS growth engines
• Strong commercial ownership mindset
and who want ownership rather than incremental management roles.
What Success Looks Like
Year 1: SME growth engine operational and leadership hired.
Year 2: Rapid SME penetration and expansion revenue growth.
Year 3: $10M SME business achieved with regional scalability.
Compensation & Ownership
• Competitive leadership base
• 30–40% performance variable linked to revenue scale, productivity, and growth milestones.
ESOP Participation:
Eligible for Employee Stock Option Plan aligned with long-term enterprise value creation.
Why Join Now
You will join at a moment of strong market opportunity, committed investment, and leadership support to build a scalable SME corporate vertical with real ownership and impact.
Apply Now
Interested candidates are invited to submit their CV and a brief cover letter outlining past corporate revenue achievements to:
nicole@bells.sg
Subject: Application – Director of Corporate Sales
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