Nanyang Institute of Social Sciences (NISS) is an institute of higher education registered with SkillsFuture Singapore (SSG) under the Ministry of Education of Singapore, aiming to create a lifelong learning platform that incorporates quality higher education resources from the East and the West. We are now inviting applications for the position of Director of Student Recruitment & Marketing, responsible for leading strategic recruitment and marketing initiatives to drive student enrolment, brand growth, and stakeholder engagement.
Key Responsibilities
1. Strategics management
· Develop and implement comprehensive student recruitment and marketing strategies to achieve enrolment KPIs and brand objectives.
· Continuously refine recruitment models and marketing approaches in response to industry trends and competitive dynamics.
2. Team Leadership & Collaboration
· Lead and manage the student recruitment and marketing teams, driving performance and execution excellence.
· Foster effective cross-functional collaboration to ensure seamless integration between marketing initiatives and recruitment processes.
3. Marketing & Brand Development
· Oversee omni-channel marketing efforts, including online and offline campaigns, to enhance brand visibility and student conversion rates.
· Maintain and strengthen the institution’s brand image, expanding influence in local and regional markets.
4. Student Recruitment & Channel Development
· Design and optimize recruitment processes to improve conversion rates and enhance the applicant experience.
· Develop and maintain partnerships with corporations, alumni networks, industry associations, and other key recruitment channels.
5. Project Management & Data-Driven Decision Making
· Monitor and analyse marketing and recruitment performance data to adjust strategies and improve ROI.
· Manage annual budgets to ensure efficient and effective allocation of resources.
Requirements:
· Bachelor’s degree in Marketing, Education Management, Communications, or related fields preferred.
· Minimum of 8 years’ experience in marketing, sales, business development, or project management, with at least 5 years in a leadership role.
· Prior experience in higher education, international education, or related industries is highly desirable.
· Proficient in media platforms and digital marketing, with strong integrated marketing capabilities.
· Exceptional business communication, negotiation, and writing skills.
· Strong results orientation with strategic thinking, execution capability, and resilience to lead teams toward ambitious targets.
· Entrepreneurial mindset with a proactive, driven, and outcome-focused approach.
· Excellent oral and written communication skills with the ability to confidently engage and consult with senior level internal and external stakeholders.