Overview
The Senior Manager, Media Sales, APAC is a key supporting role within the Premier League’s Media Rights team, helping to drive the sales process and development of the League’s media rights business across Asia Pacific.
Working closely with the Head of Media Sales, APAC, the role will support rights sales activity, partner management, market intelligence, and internal coordination across a diverse and strategically important region. The role is intended to strengthen the APAC team’s ability to manage both existing partner relationships and future sales opportunities, while bringing greater structure, coordination and follow-through to the sales process across multiple territories.
This role is designed to add meaningful commercial capacity to the APAC team by supporting market analysis, sales preparation, partner engagement, internal reporting, and the day-to-day progression of rights discussions and regional initiatives. It will help ensure the team is better placed to identify and develop new opportunities, maintain high standards of partner management, and respond effectively to the increasing complexity of the regional media landscape.
The role will suit someone who is highly organised, commercially curious, proactive and keen to develop a career in international sports media and rights sales.
Who we are
The Premier League is home to some of the most competitive and compelling football in the world. The League and its Clubs use the power and popularity of the competition to inspire fans, communities and partners in the UK and across the world. The Premier League brings people together from all backgrounds. It is a competition for everyone, everywhere and is available to watch in over 900 million homes in 189 countries.
We have a wide variety of responsibilities. These include organising the competition and its Handbook as well as managing the centralised broadcast and commercial rights. The work we do in conjunction with the Clubs also goes far beyond the 90 minutes. We support and provide a framework for youth development, we protect the organisation’s intellectual property, support the wider game and community programmes, undertake international development work and liaise with governing bodies and other leagues.
The Premier League is an equal opportunities employer and strives to create an inclusive culture where talent can flourish. We believe in the potential of everyone and open our doors to those who share those values. All appointments will be made based on merit; however, we particularly encourage applications from women, people from minority ethnic communities, LGBTQ+ people and disabled people.
Our hybrid-working model also allows you some variety on your place of work, offering you the chance to work from home on some days each week. Where possible, you will attend the office or site visits in line with our company policy. All staff liaise closely with their line manager to manage their time appropriately and according to their work and team requirements.
The role -
APAC Media Rights Sales Support
• Support the Head of Media Sales, APAC in the development and execution of the Premier League’s media rights sales strategy across selected APAC territories.
• Assist in identifying, assessing and progressing new media rights opportunities across broadcast, digital and platform partners in the region.
• Prepare market overviews, sales materials, commercial proposals, benchmarking analysis and internal briefing documents to support ongoing sales processes.
• Contribute to the Premier League’s international media rights sales strategy and its execution as it relates to the APAC region.
• Help maintain a strong understanding of the APAC sports media landscape, including rights holders, platforms, market trends and competitor activity.
• Support the preparation and coordination of sales processes, including outreach materials, meeting agenda and notes, follow-up actions and pipeline tracking.
• Maintain a thorough understanding of media rights agreements and contractual deliverables.
Partner Management and Commercial Coordination
• Support the day-to-day management of selected broadcaster and platform relationships across APAC.
• Work with Clubs, colleagues and PL Studios (launching June 2026) to ensure that APAC rights holders have access to a ‘best in class’ service and one commensurate with the Premier League’s standing as a premium rights holder.
• Help ensure partners receive a responsive, professional and solutions-oriented experience in their interactions with the Premier League.
• Act as the Broadcasting department contact for market specific requestor issues from commercial partners, sponsors and international development initiatives across APAC.
• Coordinate with internal stakeholders to respond to partner requests, commercial queries and market-specific issues in a timely and effective manner.
Market Intelligence, Planning and Reporting
• Monitor and report on key developments across APAC media markets, including rights movements, strategic platform activity, macro trends and emerging opportunities.
• Maintain internal records relating to rights cycles, deal status, pipeline opportunities, partner priorities and market intelligence.
• Contribute to regular reporting and planning processes, including status reports, sales updates, market summaries and executive briefing materials.
• Help capture learnings and insights from partner interactions and sales activity to improve regional planning and decision-making.
• Contribute to the content and product development of the Premier League’s international production offering.
Cross-Functional Support
• Work collaboratively with colleagues across Media Rights, Premier League Studios, Legal, Finance, Communications, Commercial, Digital, International Events and other relevant teams.
Assist Clubs in the activation of their media rights or sponsorship/partnership programme in APAC and manage any associated communication with Premier League rights holders.
• Assist with the planning and delivery of partner meetings, workshops, conferences, market visits and other regional engagements as required.
• Provide broader operational and administrative support to the APAC media rights team where needed, helping to ensure strong execution and follow-through across the region
Requirements for the role:
• Strong background in media rights servicing and activation.
• Experience of providing a key interface between a rights holder and its client(s) and have a passion for customer servicing.
• Strong understanding of sports broadcasting, media rights, and live production environments and, ideally, experience of working with international broadcasters.
• Strategic thinking mindset to support clients’ objectives and drive business growth and innovation internally and externally.
• Strong organisational skills with the ability to manage multiple tasks and stakeholders across different regions and time zones.
• Proven project management skills and experience.
• Confident communicator with excellent relationship‑building skills and a proactive, solution‑driven mindset.
• Collaborative team player who thrives in a cross‑functional environment
• Attention to detail, reliability, and a commitment to delivering a premium servicing experience.
• Excellent communication and presentation skills, both written and verbal.
Our commitment to safeguarding includes implementing robust safer recruitment procedures to assess the suitability of individuals applying for roles that involve work with children and adults who are or may be at risk of harm. For further information, please see our Safeguarding Policy and Safer Recruitment Guidance.
