Total 1,009 module manager job vacancies in F&B / Tourism / Hospitality category in Singapore

We are seeking a highly experienced Strategic Manager to lead regional expansion and business development for our preschool education group operating in Singapore, China, and Malaysia.

Key Responsibilities:

- Oversee and coordinate preschool operations across Singapore and China, ensuring consistency in educational quality, regulatory compliance (ECDA, local China education authorities), and operational efficiency

- Drive strategic business development, including identifying and securing corporate partnerships, referral programmes, and new centre opportunities in Singapore and Greater China

- Lead cross-border initiatives, frequent travel to China and Malaysia for site visits, partnership negotiations, and operational alignment

- Develop and implement marketing & enrolment strategies tailored to regional markets

- Advise senior management on regional expansion, risk management, and long-term growth plans

- Represent the Group in high-level external engagements with government bodies, corporate clients, and education partners

Requirements:

- Proven senior management experience in education, early childhood, or related sectors

- Strong regional exposure in China and/or Southeast Asia

- Excellent strategic thinking, negotiation, and cross-cultural communication skills

- Ability to travel frequently to China and Malaysia

- Master’s degree or equivalent from a reputable university preferred

Location: Singapore, China, Malaysia (with regional travel)

This role is critical for our regional growth strategy and requires a candidate with deep China/Singapore education sector knowledge and networks.

Our client is an Engineering Equipment industry. Due to their current expansion plan, they are looking for a Logistics & Supply Chain Ops Manager to join their team, in hopes of developing the current high performing team. They are located in West.

Job Responsibilities:

• Oversee end-to-end logistics operations including transportation, warehousing, distribution, and customer service functions.
• Drive supply chain planning initiatives aligned with overall business objectives.
• Develop and implement strategies to improve operational efficiency and reduce logistics costs.
• Lead and supervise logistics teams to ensure smooth daily operations and performance alignment.
• Manage inventory control, order fulfilment, and distribution processes to ensure accuracy and timeliness.
• Oversee warehouse management, including space optimisation, cycle counts, stock accuracy, and annual stock take.
• Coordinate delivery scheduling, maintenance of warehouse facilities, and support repair activities where required.
• Monitor key performance indicators (KPIs), analyse operational data, and implement improvement actions.
• Ensure compliance with safety, regulatory, and operational standards across logistics activities.
• Collaborate with internal stakeholders, suppliers, and customers to ensure effective coordination across the supply chain.
• Evaluate and implement system or process improvements, including logistics technologies to enhance efficiency.
• Manage logistics budgeting, reporting, and periodic performance reviews (monthly and quarterly).
• Perform other ad-hoc duties as assigned.

Requirements:

• Minimum Diploma in Logistics/Business Management or relevant studies equivalent.
• Minimum 8-10 years of experience in logistics and supply chain operations management.
• Strong leadership and interpersonal skills
• Familiarity with logistics systems such as SAP or similar platforms
• Good analytical, organizational, and problem-solving skills

Interested candidates who wish to apply for the advertised position, please click APPLY NOW or email an updated copy of your resume/cv.

We regret that only shortlisted candidate will be notified.

Email: jobs@recruitpedia.sg

Recruitpedia Pte. Ltd.

EA License No. 19C9682

EA Reg. No. R23115553 (Lai Hor Yan)

JOB RESPONSIBILITIES:

- Responsible for the profit & loss of the restaurant and implement appropriate cost control measures

- Manage the restaurant’s budget and forecasts to meet or exceed management expectations

- Maximize profitability of the restaurant by increasing turnover (revenues and covers) as a first priority and controlling costs as a second priority

- Oversee the daily operations of the restaurant

- Maintain and improve the overall performance of the restaurant on a regular basis including cost analysis and monitoring of processes

- Supervise food and operational safety to ensure a comfortable environment for the customers

- Ensure customers’ needs and expectations are met by providing an efficient and professional service as well as resolving potential service failure with tact and diplomacy

- Drive operational efficiencies of the restaurant by providing operational leadership in support of the organization’s service culture and maximize customer satisfaction

- Control labour through effective manpower scheduling and monitor leave of staff

- Actively involved in hiring process by identifying and selecting candidates for junior positions

- Actively involved in staff counselling and propose to management on course of disciplinary action, including but not limited to termination of employment

- Manage, supervise and groom a team of supervisors and service staff to ensure maximum utilization of manpower allocated

- Handle all restaurant administrative duties

- Any other jobs or duties assigned by the Area Manager from time to time

JOB SPECIFICATIONS:

- Minimum of 6 years management experience in Food & Beverage industry

- Possess sound leadership qualities and ability to manage service staff

- Excellent communication & interpersonal skills; able to build lasting relationships with guests.

- Possess good organizational and management skills; able to lead and inspire staff

Job Description

• Oversee daily operations of the restaurant
• Lead and support service team to deliver good customer experience
• Assist with staff scheduling and basic training
• Ensure cleanliness, service quality, and smooth operations
• Handle customer feedback in a professional manner
• Work closely with kitchen and management team

Requirements

• Experience in F&B or customer service preferred (but not mandatory)
• Positive attitude and willingness to learn
• Able to work in a fast-paced environment
• Team player with good communication skills
• Candidates with leadership experience will be an advantage

JOB RESPONSIBILITIES:

- Responsible for the profit & loss of the restaurant and implement appropriate cost control measures

- Manage the restaurant’s budget and forecasts to meet or exceed management expectations

- Maximize profitability of the restaurant by increasing turnover (revenues and covers) as a first priority and controlling costs as a second priority

- Oversee the daily operations of the restaurant

- Maintain and improve the overall performance of the restaurant on a regular basis including cost analysis and monitoring of processes

- Supervise food and operational safety to ensure a comfortable environment for the customers

- Ensure customers’ needs and expectations are met by providing an efficient and professional service as well as resolving potential service failure with tact and diplomacy

- Drive operational efficiencies of the restaurant by providing operational leadership in support of the organization’s service culture and maximize customer satisfaction

- Control labour through effective manpower scheduling and monitor leave of staff

- Actively involved in hiring process by identifying and selecting candidates for junior positions

- Actively involved in staff counselling and propose to management on course of disciplinary action, including but not limited to termination of employment

- Manage, supervise and groom a team of supervisors and service staff to ensure maximum utilization of manpower allocated

- Handle all restaurant administrative duties

- Any other jobs or duties assigned by the Area Manager from time to time

JOB SPECIFICATIONS:

- Minimum of 6 years management experience in Food & Beverage industry

- Possess sound leadership qualities and ability to manage service staff

- Excellent communication & interpersonal skills; able to build lasting relationships with guests.

- Possess good organizational and management skills; able to lead and inspire staff

JOB RESPONSIBILITIES:

• Responsible for the profit & loss of the restaurant and implement appropriate cost control measures
• Manage the restaurant’s budget and forecasts to meet or exceed management expectations
• Maximize profitability of the restaurant by increasing turnover (revenues and covers) as a first priority and controlling costs as a second priority
• Oversee the daily operations of the restaurant
• Maintain and improve the overall performance of the restaurant on a regular basis including cost analysis and monitoring of processes
• Supervise food and operational safety to ensure a comfortable environment for the customers
• Ensure customers’ needs and expectations are met by providing an efficient and professional service as well as resolving potential service failure with tact and diplomacy
• Drive operational efficiencies of the restaurant by providing operational leadership in support of the organization’s service culture and maximize customer satisfaction
• Control labour through effective manpower scheduling and monitor leave of staff
• Actively involved in hiring process by identifying and selecting candidates for junior positions
• Actively involved in staff counselling and propose to management on course of disciplinary action, including but not limited to termination of employment
• Manage, supervise and groom a team of supervisors and service staff to ensure maximum utilization of manpower allocated
• Handle all restaurant administrative duties
• Any other jobs or duties assigned by the Area Manager from time to time

JOB SPECIFICATIONS:

• Minimum of 6 years management experience in Food & Beverage industry
• Possess sound leadership qualities and ability to manage service staff
• Excellent communication & interpersonal skills; able to build lasting relationships with guests.
• Possess good organizational and management skills; able to lead and inspire staff

We are recruiting for an Assistant Manager/Manager – Asset Management & Business Development. This client is in the PERE as well as REITs space and am mostly involved in the logistics/industrial portfolio.

You will be in an overall scope of Asset Management & Portfolio Performance as well as Leasing & Commercial Management and Business Development

You will be responsible for:

• Overseeing the performance, lifecycle, and value enhancement of assigned assets (e.g., buildings, industrial facilities, real estate portfolios, infrastructure assets).
• Developing and executing asset enhancement strategies, including refurbishment, redevelopment, repositioning, or optimization initiatives.
• Monitoring asset KPIs (occupancy, yield, OPEX/CAPEX, ROI, lifecycle costs) and recommend interventions for improvement.
• Preparing annual asset business plans, budgets, and forecasts.

This will also include supporting leasing strategies to ensure healthy occupancy and tenant mix, negotiation on lease terms, renewals, and commercial contracts as well as strengthening tenant engagement.

For Asset Enhancement Initiatives, you will evaluate potential projects and execute approved developments as well as reviewing the proposals etc during development or re-development phases. You will be looking to prepare approval papers, and business cases with detailed financial analyses, you will also be conducting sensitivity analyses and scenario planning.

You will also have the opportunity to participate in pursuing new business opportunities (land acquisition, new developments, partnerships, expansions, JVs). You will conduct market intelligence studies covering demand trends, competitive landscape, pricing, and opportunities for portfolio growth as well as leading financial feasibility studies, cashflow modeling, and investment appraisals.

Requirements

• Degree in Real Estate, Engineering or equivalent
• Master’s Degree (MBA, CFA) is considered advantageous
• Experience in Real Estate Business Development and Investment/Asset Management / preferably in Industrial Real Estate
• Minimum 5 to 8 years of relevant experience in Real Estate industry.

All applications will be treated in the strictest confidence. Personal data provided will be used for recruitment purposes only.

Please apply with your CV in word document format. We regret to inform that only shortlisted candidates will be notified. For other positions related to real estate or other alternative investments, please go to https://careers.tri-cap.com.sg/.

EA Licence: 24S2282
​EA Personnel: R1109270

This role is responsible for overseeing and supporting the day-to-day operations and performance of the assigned F&B brand(s) in Singapore, ensuring operational excellence, maintaining service standards, controlling costs, and aligning with the Group's objectives.

Job Responsibilities

• Oversee and manage the day-to-day operations of all outlet(s) under the assigned brand(s), ensuring consistency in service, food quality, cleanliness, and brand standards
• Monitor outlet performance, including sales, labour cost, food cost, and controllable expenses; analyse sales performance to optimise profitability and implement improvement measures where necessary
• Conduct regular outlet visits, audits, and reviews to ensure compliance with SOPs, company policies, and regulatory requirements
• Oversee and manage manpower planning, staff deployment, recruitment, training, and performance management in collaboration with Restaurant Manager(s) and HR
• Work closely with Restaurant Manager(s) to ensure smooth operations, resolve operational issues, and maintain service and hygiene excellence
• Support the implementation of new SOPs, systems, operational changes, and improvement initiatives
• Execute sales, marketing, and promotional initiatives as directed by management and provide operational feedback on their effectiveness
• Support new outlet openings, renovations, or operational projects when required
• Handle operational issues, customer feedback, and incidents, escalating matters to the Head of Operations when required
• Prepare and submit regular operational reports and updates to the Head of Operations
• Provide hands-on operational support, including performing service duties and working flexible hours or shift schedules when required for business needs
• Leverage on existing network and clientele to drive outlet traffic, partnerships, and revenue growth
• Perform other ad-hoc duties as assigned under the Group.

Requirements

• 5–8 years of F&B operations experience; multi-outlet management experience is highly preferred
• Proven track record of leading Restaurant Managers and diverse outlet teams
• Comprehensive knowledge of F&B operations including service standards, hygiene protocols and SOP implementation
• Good knowledge of cost control, including labour, food, and controllable expenses
• A proactive team player with a positive attitude and a commitment to professional development
• Hands-on, ground-oriented, ready to work alongside operations teams whenever required
• Flexible and adaptable to varied working hours, including shifts, weekends, and public holidays to support business needs
• Good leadership, communication, and interpersonal skills
• Ability to perform under pressure; able to manage multiple outlets and resolve operational issues effectively
• Proficient in MS Office and experienced in preparing operational reports

We are an AI-powered education company building a new education model for the Singapore market.

This is a hands-on founder-stage role for a commercially strong builder who can help drive student growth from zero while also helping shape the first commercial proof points for the Singapore market.

This is a full-time, on-site role in Singapore.

This is not a mature admissions role inside an established branded institution. It is also not a pure back-end operations role.

The education offering is still being refined, so this role is best suited to someone who is comfortable working with an early product, translating it into clear parent-facing value, and helping shape a commercially workable offer for Singapore parents.

Key Responsibilities

• Build early student enrolment traction for the Singapore market from zero

• Drive parent consultation, objection handling, conversion, signing, retention, and renewals

• Translate a new AI-enabled education proposition into clear parent-facing value

• Work closely with founders to localise the concept for Singapore and refine early go-to-market execution

• Understand and respond to Singapore parent decision logic, local competition, and offline centre dynamics

• Help shape the first-centre parent journey, follow-up rhythm, and admissions workflow

• Contribute practical thinking on SOPs, user journey flow, and early scale-up readiness

• Gather market feedback and surface practical commercial insights to help improve the offer

• Test and refine growth channels including outreach, partnerships, referrals, roadshows, and local activation efforts

• Support a high-accountability, founder-stage build environment where priorities may evolve quickly

Requirements

• Strong experience in education admissions, consultative sales, enrolment, business development, or related education-facing commercial work

• Clear evidence of building traction from zero, not just converting existing inbound leads

• Strong understanding of Singapore parent decision-making and education market realities

• Strong parent-facing communication and conversion ability

• Ability to turn a new or technical concept into simple value that parents can understand and buy into

• Strong spoken and written Chinese is required for day-to-day internal communication with stakeholders who work primarily in Chinese

• Strong spoken English is required for communication with parents in Singapore

• Comfortable working full-time on-site in a fast-moving early-stage business

• Practical judgment around workflow, process, user journey, and commercial improvement

• Hands-on, commercially driven, resilient, and comfortable with ambiguity

• Comfortable working in a product-led environment and giving grounded market feedback

Ideal Profile

• Strong in consultative selling, not just lead handling

• Comfortable in a founder-stage environment without relying on mature branding, stable SOPs, or heavy support functions

• Able to combine commercial ownership with practical execution on the ground

• Able to localise an early product concept for the Singapore market rather than just sell a ready-made offer

• More suited to candidates who can combine student-growth ownership with early go-to-market thinking

This role is best suited to candidates who can combine real commercial ownership with practical founder-stage execution.

It is less suitable for candidates whose results came mainly from strong existing brands, ready lead flow, or heavy central marketing support.

It is also less suitable for candidates who are either purely back-end operations profiles, purely product-led profiles with weak parent-conversion ability, or polished admissions profiles without real 0-to-1 traction-building experience.

EA Personnel Name: Ben Chang
EA Personnel Registration Number: R23111820
EA Licence Number: 22C1307

Develop and execute investment strategies across equities, fixed income, or other financial instruments in line with company objectives.

Monitor portfolio performance, market trends, and macroeconomic indicators to support informed investment decisions.

Oversee daily trading operations, execution processes, and settlement activities to ensure accuracy and efficiency.

Manage risk exposure, implement risk control frameworks, and ensure compliance with internal policies and regulatory requirements.

Conduct financial analysis, valuation, and due diligence on investment opportunities.

Prepare investment reports, performance reviews, and strategic recommendations for senior management.

Coordinate with brokers, custodians, and financial institutions to support investment activities.

Ensure operational processes, documentation, and reporting standards are maintained at a high level of accuracy.

Identify opportunities for process improvement, automation, and system enhancement within investment operations.

Support regulatory reporting, audit processes, and internal control reviews.

Who we are

BTS is a global consulting and leadership development firm that brings strategy to life by changing mindsets and developing capabilities. We design and deliver engaging experiences, such as business simulations and scenario-based workshops, to help individuals and teams turn ideas into action. Learn more at www.bts.com.

Our #1 value? Positive Spirit & Fun.

Our Culture

At BTS, we believe our culture is the foundation upon which our organization is built, and the reason clients choose to do business with us. We look to hire employees who embody and embrace our unique culture. The following are the most powerful aspects of our culture:

Fun and Adventure: It is not just corporate propaganda. BTS has won highly contested deals because clients have said, “We chose BTS because they are more fun to work with.” We believe life is too short to not have fun at work.

Achievement and Excellence: Whether we are engaged in a client development meeting with an executive or creating an innovative new simulation application, we believe in delivering quality and excellence.

Freedom and Responsibility: We believe that if you find the right people and give them freedom and responsibility, they will achieve great things.

We are seeking an experienced and proactive Office Manager & Executive Assistant to ensure the seamless operation of our Singapore office and provide high-level support to the leadership team. This role combines hands-on operational management with trusted executive partnership—ideal for someone who thrives on variety, responsibility, and collaboration.

We are looking for someone who will:

• Have clear communication, proactive follow-up,and high attention to detail.
• Have a consistent standard of professionalism across SEA operations.
• Take leadership in problem solving and process improvement.
• Be a reliable partner and a collaborative presence who helps others succeed by keeping operations running smoothly.

Responsibilities include:

Office Management

• Oversee day-to-day office operations to ensure a smooth and efficient working environment.
• Greet and host visitors with professionalism and warmth.
• Manage calls,mail, courier services, and general inquiries.
• Maintain and replenish office supplies, stationery, business cards, and pantry items.
• Ensure meeting rooms, office areas, and shared spaces are organized and maintained to high standards.
• Keep centralized tools up to date (e.g., email lists, birthdays, seating plans).
• Liaise with building management for maintenance, facilities, and safety matters.
• Coordinate logistics for meetings, office events, and team gatherings.

Executive Assistant Support

• Provide proactive administrative and scheduling support to the Deputy Head of Office and leadership team.
• Manage complex calendars, coordinate internal and external meetings, and anticipate scheduling needs.
• Manage travel arrangements, itineraries, and expense reimbursements for Deputy Head of Office.
• Handle confidential and sensitive information with discretion and professionalism.
• Serve as a liaison between the leadership team and internal/ external stakeholders.
• Anticipate executive needs, helping to streamline communication and workflow across teams.

People Experience

• Partner with the People Experience team to onboard new hires (workspace setup, IT readiness,business cards, office orientation, etc.).
• Support team engagement initiatives and events to foster a positive and inclusive workplace.

Requirements

• Diploma or higher qualification.
• Minimum 3 - 5 years’ experience in office management and executive support, ideally within professional services or consulting.
• Exceptional organizational skills and attention to detail, with a proactive and solutions-oriented mindset.
• Strong interpersonal and communication skills at all levels.
• Tech-savvy and comfortable managing multiple priorities.
• High integrity and discretion in handling confidential matters.
• Strong customer service ethic and willing to jump into any role to support the efficient running of the Singapore office.
• Advanced proficiency in Microsoft Office Suite(Word, PowerPoint, Excel, Outlook).
• Singapore Citizens and PRs are welcome.

In return we offer

• A unique opportunity at the intersection of strategy, learning, and logistics.
• Exposure to world-class clients and BTS teams across industries and regions.
• A dynamic,supportive work culture that values fun, collaboration, and responsibility,giving you the freedom to grow and make an impact.
• Competitive compensation and clear career growth opportunities within BTS.

Application Instructions

Please send your CV (max 2 pages) and a brief cover letter. Due to application volume, only shortlisted candidates will be contacted.

#LI-Onsite

We are seeking for a passionate and driven F&BManager who is responsible for overseeing and managing all aspects of food andbeverage operations, including budget management, team leadership, customerservice, menu design, and compliance with health and safety regulations.

Responsibilities

·       Manage all F&B and day-to-day operations

·       Design exceptional menus, purchase goods and continuously make necessaryimprovements

·       Identify customers’ needs and respond proactively to all of theirconcerns

·       Lead F&B team by attracting, recruiting, training and appraisingtalented personnel

·       Provide a two-way communication and nurture an ownership environmentwith emphasis in motivation and teamwork

·       Organize, direct and evaluate food and beverage service

·       Shift scheduling

·      Negotiate supplier arrangements for food andbeverage products

Qualifications

·       Proven food and beverage management experience

·       Mastery in delegating multiple tasks

·       Communication and leadership skills

·       Up to date with food and beverages trends and best practices

·       Ability to manage personnel and meet financial targets

·       Guest-oriented and service-minded 

Tian Tian Hainanese Chicken Rice is a globally recognised Singapore’s iconic heritage brand, is opening its first premium shopping and lifestyle destination, with excellent connectivity via MRT and public bus services.  

We are seeking for an experienced Restaurant Manager to lead the front‑of‑house operations, comfortable working in a fast‑paced, high‑traffic mall environment. This role is ideal for a hands‑on leader with strong experience in premium shopping malls, airports, hotels, or high‑volume chain restaurants, who can balance operational discipline with warm, authentic hospitality. 

Key Responsibilities 

Front‑of‑House (FOH) & Customer Service Leadership 

• Lead daily restaurant operations, act as Manager‑on‑Duty, conduct pre shift briefings to ensure service readiness, oversee service flow & queue management, cashiering and guest experiences 
• Handle escalated customer feedback and service recovery professionally 
• Maintain consistent service standards during peak tourist and travel periods 

 People & Shift Management 

• Recruit, train, coach, and motivate service crew and supervisor 
• Plan manpower deployment and work shift rosters  
• Work closely with the Assistant Restaurant Manager to ensure full daily coverage 
• Conduct performance reviews and support staff retention 

 Landlord Specific Audits & Compliance 

• Ensure strict adherence to mall’s SOP operating requirements 
• Maintain high standards of grooming, hygiene, cleanliness, and safety 
• Regular and surprise audits by landlords 
• Prepare for inspections and government authorities (NEA, SFA, SCDF, MOM) 
• Incident reporting response times 

 Commercial & Operational Control 

• Own outlet KPIs: service speed, guest experience, labour and wastage 
• Monitor and report daily sales, inventory levels, cost drivers and stock variance 
• Work with HQ to execute promotions and seasonal demand planning 
• Coordinate service improvements based on landlord or customer feedback 
• Submit daily sales, and incident reports accurately and on time 

 Operations & Financials 

• Full responsibility for P&L, cost control, labour %, food cost 
• Daily opening & closing accountability 
• Inventory management, supplier liaison, stock audits 

Requirements 

• Min5 to 7 years of managerial role in F&B 
• Prior experiences in premium shopping malls, airports, hotels, or branded restaurant chains with the strictest F&B Compliance 
• Strong leadership, interpersonal, and problem-solving skills 
• Proficiency in English and comfortable interacting with local and international customers 
• Familiar with POS systems 
• Certification: WSQ Food Safety Level 3 (or willing to obtain) 

Salary & Benefits 

• Meal allowance (Staff meals also provided)
• Transport allowance 
• Uniform and training provided  
• Annual Wage Supplement (AWS) and Variable Bonus 
• Performance incentives (in accordance to personal ＆company's business performance) 
• Insurance and Medical Benefits 
• Staff Discount 

Develop and execute integrated marketing strategies to support enterprise-level logistics solutions, across domestic and cross-border markets.

Develop and execute comprehensive marketing strategies aligned with business objectives, including lead generation, branding, and service differentiation for logistics solutions (freight, last-mile, warehousing, fulfillment, etc.)

Oversee brand positioning, go-to-market planning, product marketing, and client communications tailored to logistics buyers and procurement stakeholders.

Drive integrated campaigns across traditional and digital platforms targeting enterprise, SME, and cross-border clients.

Lead regional and global campaigns focused on market expansion, customer acquisition, and key account penetration.

Collaborate closely with Business Development, Operations, and Product teams to align commercial strategy with marketing performance.

Drive adoption of digital marketing, data analytics, automation, and CRM platforms to increase ROI, lead quality, and customer lifecycle engagement.

Manage external agencies, media relations, and content strategy to ensure consistent brand voice across all channels.

Represent marketing in senior leadership meetings, providing data-driven insights and strategic recommendations.

Build, lead, and coach a high-performing marketing team with clear KPIs and executional excellence.

Job Description – Manager, Social & Performance Marketing

The Manager, Social & Performance Marketing will lead and oversee the social media and digital performance strategy for two hotel brands across eight properties in Singapore. Working closely with appointed creative and media agencies, this role ensures strong brand presence, consistent content quality, and effective paid media execution. The role will also partner closely with the Revenue Management Team to optimise PPC campaigns, drive qualified demand, and support overall commercial performance. This position plays a critical role in strengthening brand visibility, driving direct bookings and maximising returns on marketing investment. He or she will report to the Country Director, Revenue Management and Area Manager, lyf and TUC.

The duties include the following:

1. Social Media & Content Management

• Lead the planning, coordination, and execution of social media content across all official platforms (e.g. Instagram, Facebook, TikTok, etc.)
• Work closely with the appointed agency to develop content calendars aligned with brand and commercial objectives.
• Review, optimize and approve all social media content to ensure consistency in tone, brand identity, and quality.
• Ensure localisation of content to reflect Singapore market trends, seasonality, and key demand periods.
• Monitor engagement, community feedback, and online sentiment, and recommend improvements.
• Coordinate with property teams to source on-property content, promotions, and guest experiences.

2. Performance Marketing & PPC Support

• Partner with the Revenue Management team to support all PPC and paid media initiatives (Google Ads, Meta Ads, display, retargeting, etc.).
• Work with media agencies to plan, implement, and optimise paid campaigns focused on driving direct bookings.
• Ensure campaigns are aligned with pricing, availability, and revenue strategies.
• Monitor campaign performance, ROI, CPA, ROAS, and booking conversion metrics.
• Support testing of new channels, creatives, landing pages, and targeting strategies.
• Provide recommendations to improve digital acquisition efficiency.

3. Agency & Stakeholder Management

• Act as the primary liaison between the company, appointed agencies, and internal stakeholders.
• Manage agency deliverables, timelines and performance KPIs.
• Lead regular performance reviews and optimisation discussions with agencies.
• Ensure agency activities align with brand standards, commercial priorities and budget guidelines.
• Support contract and scope management were relevant.

4. Reporting & Analytics

• Develop and maintain regular performance reports for social media and paid campaigns.
• Prepare quarterly reports covering reach, engagement, traffic, conversions, and revenue impact.
• Translate data into actionable insights for improvement
• Include competitor and market trends in reports to curate necessary action plans.

5. Cross-Functional Collaboration

• Work closely with Revenue Management, Sales, Operations and Brand Teams to support commercial initiatives.
• Align marketing activities with key periods such as high-demand events, promotions, and seasonal campaigns.
• Support property-level initiatives and launches.
• Participating in commercial and revenue meetings were required.

Key Performance Indicators (KPIs)

• Growth in social media reach, engagement, and follower base
• Direct booking contribution from paid media
• PPC ROI / ROAS and CPA performance
• Campaign conversion rates
• Brand consistency and content quality scores
• Agency performance and delivery standards