Who we are
Intrepid Asia is a leading Ecommerce and Digital Solutions Provider in Southeast Asia. We operate across all 6 key SEA markets, helping global brands win in a region defined by:
- Marketplace-driven ecommerce (Lazada, Shopee, Tokopedia, etc.)
- Explosive growth of social commerce (TikTok Shop, live shopping, creators)
- Always-on digital marketing and data-driven decision-making
We deliver end‑to‑end ecommerce operations, livestream and video production, affiliate and creator management, full‑funnel performance marketing, and advanced market intelligence—powered by our in‑house technology. Our clients are leading international brands that rely on us to manage and grow their regional ecommerce and social commerce businesses.
We are now entering the next phase: turning our proven internal tech into an AI‑enabled enterprise product that can power the future of ecommerce and social commerce in SEA and beyond.
The team you will be part of
Our Tech and Product Team is the engine behind our digital capabilities—designing and building the platforms, tools, and systems that power our services across the eCommerce ecosystem. From automation to optimization to data integration, the team turns complex challenges into seamless solutions, enabling scale, speed, and smarter decision-making. With innovation at its core, this team drives the digital backbone of our business and empowers every function to perform at its best.
Our Product & Tech Vision
We are building an AI‑agent–powered enterprise platform that:
1. Runs omni-channel ecommerce end‑to‑end
- PIM, OMS, inventory, pricing, store & campaign management, chat
2. Orchestrates full‑funnel, content, creator & performance marketing
- From strategy to campaign development to creative generation to AI video production to performance optimization.
- A suite of solutions to manage and optimize content generation, livestreaming operations, creator management and performance marketing at scale
3. Is deeply data & analytics driven, delivering insights and outcomes
- Unified data foundation, real‑time insights, actionable intelligence for both Intrepid internal teams and external enterprise clients
The product will first power Intrepid’s own operations (priority internal client), ensuring tight integration between tech and services. It will be architected and designed as a SaaS platform from day one—modular, API‑first, AI‑native—focused not on “selling seats” but on delivering capabilities and measurable outcomes.
The part you will play
We are looking for a visionary, execution‑obsessed Chief Product Officer to define, build, and scale this product portfolio.
You will:
- Own the end‑to‑end product vision and strategy across ecommerce enablement, social/creator commerce, live streaming, and AI‑driven solutions.
- Turn our service + tech know‑how into a scalable AI enterprise platform used internally and by external clients.
- Shape how brands, operators and creators work in the next decade of SEA ecommerce.
This is a highly strategic, hands‑on role for a leader who is equally comfortable:
- In front of clients and partners, framing the future with them
- With a product & engineering team, iterating on roadmaps and architecture, from features to UX
- In the numbers, owning product P&L, adoption, and impact
As a Chief Product Officer, you will
1. Product Strategy & Vision
- Define and own the product vision and strategy for Intrepid’s AI‑enabled SaaS platform, aligned with company goals and the evolution of SEA ecommerce and social commerce.
- Translate vision into a clear, prioritized roadmap across ecommerce, social/creator commerce, analytics, and AI capabilities—for both internal teams and external enterprise clients.
- Identify and size new product opportunities across markets, verticals (e.g., brands, distributors, retailers, app publishers), and platforms (emerging marketplaces, AI interfaces, etc.).
- Ensure the product is designed as a modular, scalable enterprise platform—serving Intrepid as a core client and extensible to other enterprise customers.
2. Market, Customer & Ecosystem Insight
- Stay on top of SEA and China ecommerce and social commerce trends and developments —including live streaming commerce, creator‑led models, and TikTok‑driven innovations—and translate these into differentiated product capabilities.
- Continuously track competitors, adjacent tools, and emerging AI technologies to inform strategy, positioning, and build‑vs‑partner decisions.
- Engage regularly with brands, operators and partners to deeply understand needs, pain points, workflows, and willingness to pay.
3. Leadership & Cross‑Functional Collaboration
- Build, lead, and mentor a high‑performing product organization (PMs, product design/UX, product operations; potentially data PMs).
- Work in lockstep with the CTO and Engineering to align product strategy with technical architecture, AI stack, data infrastructure, and long‑term scalability.
- Partner closely with Commercial, Operations, Marketing, and BD to ensure strong product‑market fit, successful launches, and effective enablement of internal and external users.
- Create and champion product processes and rituals (discovery, validation, experimentation, roadmap governance, OKRs) that balance speed with quality.
4. Performance, Growth & Product P&L
- Define and track clear success metrics for each product area and major release (e.g., GMV impact, cost per order, campaign ROAS uplift, productivity, automation rates).
- Drive an outcome‑driven culture: from hypothesis → experiment → measurement → scale, ensuring timely delivery against milestones with visible business impact.
- Own the commercial performance of the product portfolio: adoption (internal and external), retention, revenue, margin, and efficiency gains.
- Work with Finance and Commercial teams to define pricing, packaging, and monetization models aligned with our “capabilities / outcomes, not seats” philosophy.
Who we are looking for - the ideal profile
Experience & Domain Expertise
- 10+ years in product leadership roles, including leading PM teams and owning product strategy for SaaS or platform products.
- Strong track record in ecommerce, marketplaces, adtech/martech, or social commerce—ideally with both platform and operator perspectives.
- Proven experience building and scaling SaaS or platform products (in Southeast Asia), navigating multiple countries, languages, and platforms.
- Deep understanding of:
- Marketplace e-commerce operations and technology
- Social commerce and creator‑led sales models
- Live streaming commerce infrastructure and operations
- Creator / affiliate / influencer ecosystems and tools
- Familiarity with China’s social commerce evolution (e.g., Taobao Live, Douyin, Kuaishou) and technology and tools relevant for TikTok Shop and SEA social commerce considered a plus.
AI & Data
- Hands‑on experience integrating AI/ML or Generative AI into product strategy and shipping AI‑powered features (e.g., recommendations, automation, content generation, optimization). Passionate about the potential of (Agentic) AI.
- Comfortable working with data and analytics: defining requirements, using data for decision‑making, and collaborating with data teams.
Leadership & Ways of Working
- Demonstrated ability to build and scale multi‑disciplinary product teams, foster a positive, high‑ownership culture, and develop PM talent.
- Excellent communication skills in English (written and verbal); able to craft compelling narratives, product strategies, and client‑facing proposals. Vietnamese and Mandarin are a plus.
- Strong analytical and problem‑solving skills; comfortable structuring complex problems in models, frameworks, and processes.
- Thrives in fast‑paced, entrepreneurial environments; able to balance strategic thinking with hands‑on execution.
- Collaborative, culturally sensitive, and low‑ego; able to work across countries and functions while keeping things fun and results‑oriented.
In return, you will be getting
- Opportunity to shape the operating system of SEA ecommerce and social commerce at a time when the region is redefining how people explore, search, buy, sell, and create.
- Build a flagship AI‑native enterprise platform with a guaranteed first customer (Intrepid) and clear paths to external scale.
- Work with top global brands and leading platforms across all major SEA markets.
- Join a high‑growth, profitable business with strong backing, regional scale, and deep on‑the‑ground teams.
We also offer
Best of Both Worlds
We are a scale up: the sophistication of a small multinational, with the agility of a start-up. This means you get to work on cutting-edge projects, and besides your 'standard' job description, we love to see you show entrepreneurial initiative and want to see your take on how you can take your role and our company to the next level. Good ideas get implemented. You are the master of your own destiny.
Culture that Brings Out the Best
At Intrepid, culture is not just a buzzword, it is what we practice at work every day. We believe in collaboration over competition, transparency over politics, and willingness to learn over ego. You will be part of a team where people genuinely support one another, celebrate wins together, and face challenges head-on as one. We put our all into the work but we balance it with fun, whether that is through team lunches, after-work hangouts, events or shared laughter in the office. This is a place where you can thrive professionally while having a great time.
Grow Without Limits
Learning at Intrepid is constant and dynamic. You will have access to formal training through face-to-face sessions, coaching and our very own Intrepid Academy. On top of that, real-world experience such as leading clients, working with advanced tech, and mastering best-in-class processes will accelerate your growth every step of the way. Surrounded by a talented team that raises the bar daily, in a rapidly growing and ever-expanding business, the opportunities for your development are endless.
Rewarding You Right
We believe great work deserves great rewards at Intrepid. That’s why we offer competitive compensation and generous benefits, including comprehensive insurance and ample leave, to support you both in and out of the workplace. We want you to feel valued, cared for, and empowered to bring your best self to work every day.
To apply, please send your CV and a short note on:
- A product you’ve built or scaled that you’re most proud of, and
- How you would approach turning a tech enabled services‑led business like Intrepid into a product‑led, AI‑powered platform business.
