Sony Pictures Television is seeking a Social Media Executive, APAC to support the development and execution of social media and digital marketing activity across the region.
We are looking for someone who lives and breathes social media, loves pop culture, and has a genuine passion for Hollywood movies and TV series. This is a role for someone who is always tuned in to what people are watching, sharing, and talking about. Someone who spots trends early, understands what makes content resonate, and knows how to turn that into relevant and engaging social storytelling. From iconic titles and franchises such as Spider-Man: No Way Home, Jumanji, The Good Doctor, and Breaking Bad, this role offers the opportunity to help connect world-class entertainment with audiences across APAC.
This role will play a key part in growing and managing Sony Pictures Entertainment’s local social presence across APAC, supporting title campaigns, channel growth, audience engagement, and paid media performance across key platforms. The ideal candidate combines strong social media instincts with hands-on media buying knowledge, and is comfortable working across regional campaigns, local market needs, agency partners, and performance reporting. This person should be equally confident in supporting social plans, monitoring paid campaigns, spotting emerging trends, and translating performance data into clear and actionable recommendations.
This role supports APAC trade marketing events and local screening coordination, working closely with local territory marketing teams to ensure activities are well-executed, relevant, and locally resonant.
Key Responsibilities
Social Media & Channel Support
- Support the day-to-day management of Sony Pictures’ social media channels across APAC markets and relevant platforms including TikTok, Instagram, YouTube, Facebook, X, and emerging channels where applicable.
- Assist in content planning, publishing coordination, and copy review to ensure content is relevant, engaging, and aligned with campaign objectives.
- Work with internal stakeholders and agency partners to support the development and delivery of social media content.
- Help monitor community engagement and flag opportunities, questions, or issues arising from channel activity.
- Support content review and approval processes to maintain consistency and quality across platforms.
- Keep up to date with social media trends, platform updates, and content formats to support relevant and effective execution.
Campaign & Market Coordination
- Support the rollout of regional social and digital campaigns across APAC markets.
- Work closely with local marketing teams to coordinate campaign plans, timelines, and market-specific requirements.
- Support the sharing of social media assets, campaign materials, and updates across markets to facilitate local execution.
- Ensure local marketing teams receive the necessary materials and information to localize content effectively for their audiences.
- Assist in preparing campaign briefs, timelines, status updates, and follow-ups with agencies and internal stakeholders.
- Help ensure campaign execution remains timely, coordinated, and well-managed across multiple markets.
Paid Media & Performance Support
- Support the setup, execution, and ongoing management of paid social and digital campaigns across platforms such as Meta, TikTok, Google, and YouTube.
- Bring hands-on media buying knowledge to support campaign setup, audience targeting, boosting, and performance monitoring across key platforms.
- Work closely with local marketing teams to track delivery, pacing, spend, and campaign effectiveness.
- Monitor campaign performance against agreed KPIs and identify areas for optimization.
- Support budget tracking, reporting consolidation, and campaign administration across multiple markets.
- Compile campaign learnings and performance insights for internal review and future planning.
Reporting & Insights
- Compile regular channel and campaign performance reports across APAC markets.
- Gather and organize data from platforms, agencies, and local teams for reporting purposes.
- Support post-campaign reporting by summarizing results, key observations, and learnings.
- Monitor competitor activity, social trends, and platform updates for internal sharing and reporting.
- Assist in preparing presentations, reports, and internal updates for stakeholders.
Trade Marketing & Local Event Support
- Support trade marketing initiatives and local market screening events and showcases, and other market activations as required.
- Assist in the development of marketing materials and digital support for trade-facing priorities, partner activity, and local activations.
- Help coordinate event-related assets, communications, social coverage, and post-event reporting.
- Work with local marketing teams to ensure trade and event support is aligned with broader campaign and commercial objectives.
- Provide coordination and administrative support for local marketing activations where needed.
Cross-Functional Support
- Work closely with local marketing teams, social agencies, and internal stakeholders to support campaign execution.
- Assist with presentation materials, reporting decks, and internal documents for planning and review meetings.
- Support wider APAC marketing activity coordination, asset distribution, sales support materials, and related administrative tasks where required.
- Contribute to general marketing and team support across ongoing regional initiatives and projects.
Qualifications & Experience
- Bachelor’s degree in Marketing, Communications, Advertising, Media, Business, Digital Media, or a related field preferred. Equivalent relevant experience in social media, digital marketing, or media may also be considered.
- 2 - 4 years of experience in social media, digital marketing, media, entertainment, or agency environments.
- Good understanding of major social platforms and their role in content distribution, audience engagement, and campaign support.
- Some hands-on experience with paid media platforms such as Meta, TikTok, Google, or YouTube is preferred.
- Experience supporting campaign reporting and performance tracking.
- Strong organizational skills with the ability to manage multiple tasks and timelines across different markets.
- Good communication and writing skills, with strong attention to detail.
- Comfortable working with agencies, internal stakeholders, and local market teams.
- Well-versed in Canva, Adobe Photoshop, and Adobe Premiere Pro, with the ability to create or adapt content assets for digital and social use.
- Proficiency in Microsoft Office, particularly Excel and PowerPoint.
- A trend-aware digital native with a genuine passion for entertainment, pop culture, and the fast-moving social media landscape.
- Both creative and analytical, with an eye for engaging storytelling and an understanding of how content and campaigns perform across platforms.
- A confident communicator and collaborative partner, able to work across regional priorities and local market realities.
- Additional Asian language capability is a plus.
