Director / Assistant Director of Marketing & Communications / Assistant Marketing & Communications Manager
Full-time
Senior Manager
Kuala Lumpur, Federal Territory of...
2 days ago
The Assistant Director of Marketing & Communications (AD M&C) supports the Director in planning, developing, and executing strategic marketing and communication initiatives to enhance brand awareness, drive business growth, a...
The Assistant Director of Marketing & Communications (AD M&C) supports the Director in planning, developing, and executing strategic marketing and communication initiatives to enhance brand awareness, drive business growth, and maintain a consistent brand voice across all channels. This role leads a team of marketing professionals and ensures campaigns are aligned with business objectives.
Key Responsibilities:
1. Strategic Marketing & Planning
- Assist in developing annual marketing and communication strategies.
- Analyze market trends, customer insights, and competitor activity to inform strategies.
- Collaborate with departments to align marketing plans with business goals.
2. Brand & Communications Management
- Ensure consistent brand messaging across all marketing materials and platforms.
- Oversee corporate communications, PR activities, and internal communications.
- Manage media relations and act as a liaison with external agencies.
3. Digital Marketing & Campaigns
- Oversee digital marketing initiatives including social media, website, and email campaigns.
- Track performance metrics, analyze ROI, and optimize campaigns accordingly.
- Lead content creation strategies for various platforms.
4. Team Leadership & Development
- Manage and mentor marketing and communications staff.
- Assign responsibilities, monitor progress, and ensure deadlines are met.
- Foster a creative and collaborative team environment.
5. Budget & Vendor Management
- Assist in preparing and managing marketing budgets.
- Coordinate with vendors, agencies, and partners to execute campaigns efficiently.
- Ensure cost-effectiveness and adherence to budget allocations.
Perks & Benefits
- Nearby public transport
- Medical insurance
- Parking Allowance
- Free Duty Meals
- Birthday Leave
Crowne Plaza Kuala Lumpur City Centre is the perfect place to stay for business travelers and leisure seekers alike. Located in the heart of the city, our hotel is within walking distance of all the major attractions, including the Petronas Twin Towers, KLCC Park, and the Bukit Bintang shopping district.