Total 2 job vacancies by Superpets Trading Pte. Ltd.

As our Head of Content & Marketing, you will be the creative engine and strategic mastermind behind our brand. You will own the entire marketing funnel—from conceptualizing high-level brand campaigns (like our energetic Chinese New Year promos) to getting your hands dirty shooting reels and designing ad creatives. You are a storyteller, a data-driven marketer, and a massive pet lover all rolled into one.

Key Responsibilities

Brand Strategy & Leadership:

• Develop and execute a comprehensive, multi-channel marketing calendar (Social Media, Email, Website, In-Store).

• Act as the guardian of our brand identity, ensuring consistency in our tone of voice, visual aesthetics (championing our vibrant color palettes!), and brand messaging across all touchpoints.

• Plan and lead seasonal campaigns, product launches, and promotional events.

Content Creation & Social Media:

• Conceptualize, script, shoot, and edit engaging photo and video content for TikTok, Instagram, and Facebook.

• Write compelling, conversion-driven copy for organic social posts, email newsletters, and website landing pages.

• Stay ahead of social media trends and audio trends to keep the brand culturally relevant and highly engaging.

Performance Marketing & Ad Creatives:

• Design high-converting ad creatives (graphics and short-form video) for paid platforms like Meta (Facebook/Instagram) and Google Ads.

• A/B test ad visuals, copy, and formats to continuously improve Click-Through Rates (CTR) and Return on Ad Spend (ROAS).

• Analyze content performance metrics and translate data into actionable creative strategies.

Who We Are Looking For

• Experience: 3+ years in digital marketing, content creation, or brand management (experience in E-commerce, Retail, or Pet industries is a massive plus).

• Creative Chops: Strong graphic design and video editing skills. Proficient in tools like Adobe Creative Suite (Illustrator, Photoshop, Premiere), Canva, or Figma, as well as native mobile editing apps (CapCut).

• Strategic Mindset: You don't just make pretty things; you understand why you are making them and how they drive sales and community growth.

• Pet Passionate: A genuine love for animals. You know what makes pet parents tick and how to communicate with them authentically.

• Self-Starter: You thrive in a fast-paced environment and are comfortable moving from high-level strategy to hands-on execution in the same day.

Why Join Us?

• Creative Freedom: You will have the autonomy to shape the brand's visual and strategic direction.

• Vibrant Workspace: A fun, high-energy environment surrounded by pet lovers (and usually a few office pets!).

• Growth Opportunity: As the business grows, your role and team will grow with it.

THE ROLE: Short form Content Creator(for tiktok,IG,Shorts)

We want to create content people want to see, share, and engage with. Moving Fast and Creating Fast is essential. We need passionate content creators who wants to thrive in this space.

We're looking for creators who live and breathe TikTok, Instagram Reels, and other short-form platforms—those who instinctively understand trends, viral moments, and storytelling in bite-sized formats. Experience with long-form content is a plus, but your heart should be in the fast-moving world of short, thumb-stopping creativity. Understanding why videos and creators go viral or gain traction and applying it is essential.

Who You Are:

✅ Passionate about Pets and pet ownership, knowing that every pet is becoming a family member.

✅Obssessed with pettok,brandtok, pet brands content, understands the language and pets terminology, what's the best way to connect and relate to pet owners(both cats and dogs) and not shy in front of the camera

✅Understands what dog & cats owners wants and needs.

✅Able to perform solo, learn from data analyst and strategist to formulate ideas

✅ Active creator and consumer of TikTok, Instagram Reels, and social media content daily

✅ A master of motion design and video editing—you can make anything move and grab attention in seconds

✅ Fluent in content creation tools: Adobe Premiere, After Effects, Creative Suite, Canva, TikTok native tools, Instagram editing, etc.

✅ Adaptable and fast-paced—you thrive in a high-energy, ever-evolving digital landscape

✅ Passionate about creating content that resonates—you know what works and why

✅ A natural team player who's cool under pressure and loves collaborating

What You'll Do: