Founded in 2018, Ebb & Flow Group is a fast-growing Singapore-based hospitality group dedicated to building distinctive brands and delivering exceptional dining experiences.
Leveraging AI and technology to drive growth and scale, our portfolio includes award-winning one Michelin-starred Willow and culture-forward concepts like Casa Vostra, Carlitos and temper. Wine Room & Lounge.
Key Responsibilities
1. Creative Vision & Brand Building
- Own and define the creative direction for all existing and upcoming concepts
- Build distinct, culturally relevant brand identities that stand out in Singapore’s competitive F&B scene
- Translate brand strategy into strong visual systems, tone of voice, and storytelling frameworks
2. Concept Development (New Openings)
- Collaborate with founders, chefs, and operations teams to develop new F&B concepts from the ground up
- Lead naming, brand identity, menu design, and pre-launch campaigns
- Shape the creative narrative behind each concept, from idea to launch
3. Guest Experience & Physical Touchpoints
- Oversee creative direction across in-venue experiences: menus, uniforms, signage, packaging, and ambiance
- Work alongside interior designers and architects to ensure brand alignment in spatial design
- Elevate the overall guest journey through thoughtful, design-led details
4. Campaigns & Content
- Lead the development of marketing campaigns, seasonal activations, and collaborations
- Oversee content production across photography, video, and social platforms
- Ensure all content is on-brand, culturally relevant, and visually compelling
5. Team Leadership & Collaboration
- Build, lead, and mentor an in-house creative team (designers, content creators, freelancers)
- Partner closely with marketing, operations, and external agencies
- Act as the creative gatekeeper—ensuring quality and consistency across all outputs
6. Cultural & Market Relevance
- Stay deeply attuned to trends in F&B, design, fashion, and lifestyle
- Bring fresh, forward-thinking ideas that keep the group ahead of the curve
- Identify opportunities for collaborations, partnerships, and brand moments
Who You Are
- A strong creative thinker with a clear point of view and taste level
- Equally comfortable developing big ideas and executing details
- Deeply passionate about hospitality, dining culture, and brand-building
- Highly collaborative, but confident in making creative decisions
- Able to thrive in a fast-moving, entrepreneurial environment
Requirements
- At least 8 years of experience in creative direction, branding, or design
- Prior experience in F&B, hospitality, lifestyle, or agency environments preferred
- Strong portfolio showcasing brand creation, campaigns, and spatial/experiential work
- Experience launching brands or concepts from scratch is highly valued
- Excellent leadership, communication, and presentation skills
What You’ll Be Shaping
- Multi-concept F&B brands with distinct identities
- End-to-end creative—from naming to in-store experience
- A growing hospitality group with regional potential
Why Join Ebb & Flow Group
- Opportunity to build and define multiple F&B brands from the ground up
- High creative ownership and direct collaboration with founders
- A culture that values design, storytelling, and originality
- Competitive compensation and growth opportunities
