We are looking for an energetic and detail-oriented Channel Marketing Specialist to support the execution of marketing campaigns and demand generation initiatives for Sandisk consumer products in Vietnam.
In this role, you will:
- Support the execution and localization of global and regional marketing campaigns to meet the needs of the Vietnam market
- Collaborate closely with sales teams, distributors, channel partners, retailers, and key account customers to implement marketing programs and promotional activities
- Assist in driving brand awareness, consumer engagement, and product sales across both online and offline channels
- Support the development and execution of marketing plans aligned with business objectives and local market opportunities
- Coordinate marketing activities across digital, social media, e-commerce, retail, and traditional marketing channels
- Assist in planning and executing product launches, promotional campaigns, roadshows, trade events, and retail activation programs
- Work with external agencies, vendors, and production partners to ensure timely delivery of marketing materials and campaigns
- Help create, adapt, and localize marketing content and assets for the Vietnam market while maintaining brand consistency
- Monitor campaign performance and prepare regular reports on key marketing metrics, providing insights for continuous improvement
- Conduct market research and track consumer trends, competitor activities, pricing, and promotional programs to support marketing decisions
- Support retailer and distributor marketing programs to drive product visibility, sell-through, and market share growth
- Coordinate point-of-sale materials, merchandising activities, and in-store promotional programs to enhance brand presence
- Assist in managing marketing budgets, purchase orders, and administrative processes related to marketing activities
- Ensure all marketing initiatives comply with company brand guidelines and local advertising regulations
- Maintain marketing calendars, campaign schedules, and project timelines to support successful program execution
