Retail Network Growth
- Own execution of the QLD Market Representation Strategy — driving net store count growth through renewal, retention, and greenfield expansion
- Attract, engage, and guide franchise candidates through the full application journey — cashflow modelling, business planning, site selection, and approval
- Influence outcomes across the full franchise lifecycle — recruitment, onboarding, renewal, and succession
- Activate Broker Pathways opportunities, supporting brokers to transition across channels aligned to their goals
- Drive quality execution of franchise transactions, including delivery to Franchise Agreement timelines and store standards (refit/refresh).
RBC Team Leadership
- Lead, coach, and develop the QLD RBC team — fostering accountability, commercial acumen, and high network engagement
- Coach RBCs to be effective business partners — supporting franchisees with business planning, pipeline management, sales leadership, marketing, and customer excellence
- Embed consistent operating cadences across the state, with regular documented in-person and virtual engagements.
Channel Performance & KPI Delivery
- Own delivery against North Star Lodgement and Settlement targets for QLD Retail
- Drive outperformance across all Retail KPIs — customer excellence, store standards, operational benchmarks, and Franchise Agreement outcomes
- Track and analyse state performance metrics to identify and execute targeted interventions
Culture, Engagement & State Events
- Own the culture of the QLD Retail channel — building an environment where franchisees, brokers, and team members feel connected, valued, and motivated
- Design and deliver a deliberate state engagement calendar — recognition, cultural touchpoints, and community-building aligned to Lendi Group values
- Own and execute the QLD events program, including:
- Lender engagement events — activations between franchisees/brokers and key lending partners
- Aussie national and state conferences — coordination, content contribution, and franchisee/broker mobilisation
- State summits and offsites — agenda design and execution of annual and quarterly leadership events
- Represent QLD Retail at national forums; build intentional peer-to-peer networks within the franchisee community.
Change Leadership & Initiative Adoption
- Drive adoption of strategic initiatives and product releases — Aussie App, Aussie Homes, Aussie Conveyancing, Aussie Bridge, and Aussie Products
- Partner with GM Aussie Retail, GTM leads, ARMs, and central stakeholders on new tools, systems, and process improvements.
Broker Headcount Growth
- Lead the QLD Retail broker headcount growth strategy
- Support RBCs in monitoring Franchise Agreement compliance and capacity planning
- Partner with Network Development and Talent Acquisition to deliver sustainable broker recruitment and retention strategies.
Strategic Priorities & Priority Support
- Lead and contribute to state and national strategic initiatives as required by the GM Aussie Retail
- Provide “priority support” to strategic stores in consultation with the GM, partnering with the RBC to accelerate growth outcomes.
