Philippines Marketing Manager

Key Responsibilities

1. Own and execute Cricut’s marketing strategy for the Philippines, driving brand awareness, engagement, and sales
2. Lead digital-first marketing initiatives across social media, influencer partnerships, content marketing, and community building
3. Build and manage relationships with local influencers, content creators, and community leaders in the DIY and lifestyle space
4. Plan and execute always-on social media presence across key platforms (Facebook, Instagram, TikTok, YouTube, etc.)
5. Shape paid media strategy and provide creative direction while working with agencies or partners on execution
6. Partner with retail and e-commerce teams to develop co-marketing programs and in-store activations
7. Plan and execute offline activations including events, workshops, and retail experiences to drive brand engagement and sales
8. Create and adapt locally relevant content and storytelling that resonates with Filipino audiences
9. Monitor, analyze, and report on marketing performance — and use data to continuously improve results
10. Manage marketing budgets with a strong focus on ROI and efficiency
11. Serve as the local market expert, providing insights on consumer behavior, platform trends, and competitive activity