Overview
In Indonesia, most purchase decisions still happen in-store — across warungs, minimarkets, and supermarkets. Promotions are everywhere, but very few are actually measured or optimized.
Modcart.io is building a retail media layer inside physical stores — where coupons, offers, and activations are tracked, tested, and improved based on real sales impact. (Learn more www.modcart.io)
We’re looking for someone to own this system end-to-end — from promotion design to in-store execution to performance optimization.
What You’ll Own
1. Promotion Performance & Store-Level Tracking
- Maintain visibility of all live promotions across:
- Warungs / General Trade
- Minimarkets (e.g. Indomaret, Alfamart)
- Supermarkets
- Track performance at outlet level:
- Sales uplift vs baseline
- Coupon redemption rates
- Basket size and repeat purchase impact
- Build a clear internal “promotion scoreboard”
2. Coupon & Promotion Strategy
- Design and optimize in-store offers:
- Bundles (“Beli 2 lebih hemat”)
- Small-value coupons (Rp2–5K range)
- QR triggered incentives
- Decide:
- Which offers run in which stores
- Improve efficiency:
- Increase redemption
- Reduce unnecessary discounting
3. Channel-Specific Playbooks
- Build different strategies for:
- Warungs (relationship-driven, no POS systems)
- Minimarkets (structured, higher traffic)
- Supermarkets (planned shopping behavior)
- Identify what works by:
- Region (Java vs non-Java)
- Store type
- Category
4. In-Store Experimentation & Optimization
- Run structured tests across stores:
- Discount vs bundle vs cashback
- QR vs physical coupon
- Shelf vs cashier placement
- Translate results into clear playbooks:
- What drives trial vs repeat vs basket growth
- Continuously iterate based on data
5. Execution & Field Coordination
- Work closely with:
- Store owners (warungs)
- Distributors and merchandisers
- Brand teams
- Ensure promotions are actually implemented correctly
- Identify and fix execution gaps:
- Promo not communicated
- Incorrect pricing
- Poor placement
6. Budget Ownership & ROI
- Own promotion and coupon budgets by campaign
- Track ROI of each promotion
- Reallocate spend toward high-performing mechanics
What We’re Looking For
- 3-5 years experience in:
- Trade marketing / shopper marketing / retail / category roles in Indonesia
- Hands-on operator — willing to go into stores and validate execution
- Strong analytical skills — able to evaluate sales uplift, coupon redemption, and promotion ROI using Excel / Google Sheets
- Clear understanding of Indonesia retail dynamics:
- Warungs (GT) vs minimarkets / supermarkets
- Sell-in vs sell-out, distributor flow
- Hands-on experience with trade marketing / in-store promotions (discounts, bundles, activations)
- Able to turn data into clear actions (what to scale, fix, or stop)
- Strong execution mindset — understands on-ground realities and works with field teams / store owners
- Comfortable running tests and iterating promotions across stores or regions
- Good commercial judgment — balances sales growth vs promo cost
- Fluent in Bahasa Indonesia and English
What Makes This Role Different
- You’re not managing promotions — you’re building a promotion intelligence system
- You’ll directly link in-store behavior to measurable sales outcomes
- You’ll define how retail media works in Indonesia’s fragmented retail landscape
Atmosphere: A flexible, international team environment with a high sense of ownership.
Reward: Competitive fixed gross salary plus a high-reward commission structure and bonuses.
Innovation: The opportunity to sell cutting-edge Retail Intelligence tools in a rapidly growing market.
