App Store Operations Executive – Job Description
An App Store Operations Executive is responsible for managing the day-to-day operations of mobile apps on platforms such as the Apple App Store and Google Play Store. The main goal of this role is to ensure that apps are properly published, updated, optimised, and compliant with platform guidelines while maintaining smooth app performance and visibility.
In this role, you will handle the process of uploading and managing app releases. This includes preparing app builds, submitting updates to app stores, and ensuring that all required information such as descriptions, screenshots, and metadata are accurate and up to date. You will also coordinate with developers and product teams to ensure timely and successful app launches.
A key responsibility is to monitor app store performance, including downloads, ratings, rankings, and user feedback. You will track how the app is performing in the store and identify opportunities to improve visibility and engagement. This may include suggesting improvements to app titles, descriptions, keywords, or visuals to help increase discoverability.
Another important part of the role is ensuring compliance with app store guidelines. You will check that the app meets all technical and policy requirements before submission to avoid rejections or delays. This includes reviewing content, permissions, and update notes to ensure everything follows platform rules.
The App Store Operations Executive also manages app listings and ensures they are regularly updated. This involves updating promotional content, managing seasonal changes, and ensuring all information reflects the latest version of the app.
You will also assist in troubleshooting app submission issues, such as rejected builds or technical errors during the upload process. Working closely with developers and support teams is important to resolve these issues quickly.
In addition, you may prepare simple reports on app store performance, including trends in downloads, user ratings, and overall app visibility. These insights help guide marketing and product decisions.
Attention to detail is very important in this role, as small errors in app listings or submissions can affect app approval and performance. Good organisation and communication skills are also essential when coordinating between different teams.
Basic understanding of mobile apps, app store guidelines, and digital operations is helpful. Familiarity with spreadsheets or basic analytics tools is an advantage.
This role is suitable for individuals who are organised, detail-oriented, and interested in mobile app ecosystems and digital operations. It can be performed remotely or in an office environment depending on the company.
