Retail Marketing Executive

Job Summary:

We are looking for a highly motivated Retail Marketing Executive with a passion for kitchenware products. The ideal candidate will be responsible for developing and executing marketing strategies to promote our Global Brands in retail environments. The Retail Marketing Executive will work closely with our retail sales and operation team, and external partners to ensure that our products are effectively marketed to our target audience.

Key Responsibilities:

• Develop and manage retail marketing team to support the marketing plan and achieve business objectives.
• Develop and implement integrated marketing plans to drive sales and brand awareness of our Global Brands across both online and offline retail channels.
• Collaborate with the sales and operation team to create and execute promotional campaigns, including in-store displays, training, product demonstration, online and offline advertising, and other marketing initiatives.
• Work closely with the marketing and purchasing team to identify product trends, features, and benefits that resonate with our target audience.
• Create and manage budgets for all marketing activities, ensuring that spending is in line with the overall business objectives.
• Conduct market research to identify customer needs and preferences, new opportunities, stay up-to-date on market trends and competitive activity by competitors in the household industry.
• Develop and implement brand strategies to drive sales and increase market share for our kitchenware products.
• Responsible on overall brands’ inventory management.
• Responsible on overall brands’ budget, costing and brand’s P&L.
• Work closely with the principal to develop and execute strategic plans, including product purchasing, marketing, and sales initiatives.
• Present regular updates to the principal on the performance of the Global Brands, including sales figures, market trends, and customer feedback.
• Provide training, guidance and support to retail marketing team on how to effectively communicate with the principal and work within the company's organizational structure.

Requirements:

• Bachelor's degree in marketing or related field.
• Minimum of 5 years of experience in retail marketing, with a focus on both online and offline marketing channels, preferably with a focus on consumer products.
• Strong analytical skills and ability to use data to make strategic decisions.
• Excellent communication and interpersonal skills, with the ability to build relationships and influence others.
• Demonstrated success in developing and executing marketing plans that drive sales and brand awareness.
• Experience managing a team and working cross-functionally with sales, purchasing, and external partners.
• Ability to manage multiple projects simultaneously and work in a fast-paced, deadline-driven environment.

If you have a passion for kitchenware products and a proven track record of success in retail marketing, we encourage you to apply for this exciting opportunity to join our team as a Retail Marketing Executive

Perks & Benefits

• Allowance (travel stipends, transportation, etc.)
• Medical insurance
• 5 days work
• Birthday leave
• Staff Purchase