Key Responsibilities
• Implement marketing initiatives to support the growth strategy for Corporate & Investment Banking in Singapore, ASEAN and South Asia region
• Plan and execute virtual and physical events ranging from roundtables to large scale conferences and
hospitality events to showcase thought leadership, promote the bank’s cross-border network and expertise to deepen key client engagement and increase share of wallet.
• Deliver localised sponsorship activation programmes for various client segments and tiers, leveraging on the market’s sponsorship assets to elevate client experiences and achieve target outcomes
• Support production of content and marketing collaterals to highlight insights and emerging themes on trade, network, innovation and sustainability, tailoring messaging to Corporate and Financial Institutions’ needs.
• Drive amplification of the bank’s narrative across a spectrum of digital and traditional media channels, in partnership with digital marketing team and communications team to ensure consistent messaging across all client touchpoints.
• Partner and manage third party vendors, event and creative agencies to deliver differentiated proposition and elevate client experience.
• Lead the management of CIB events from pre- to post-event activities, including:
• Overall project management and steer the working group towards achieving key deliverables / milestones.
• Collaborate with vendors and partners to ensure seamless execution and delivery of events as well as high quality marketing collaterals for client consumption.
• Curate unique programmes and experiences targeted to engage various client segments and tiers.
• Utilise events management platforms such as Cvent for client invitations and associated reporting; identifying opportunities to streamline processes.
• Manage CIB business sponsorship requests in line with Sponsorship & Donations Standards
• Produce briefing documents for business stakeholders.
• Ongoing monitoring of activity results with defined KPIs as measurements of success and feedback is translated into future improvements.
• Ensure activities are delivered within designated budgets, and invoices are tracked and processed in a timely manner.
• Collaborate with Group on marketing initiatives to localise client communication and marketing
materials, in collaboration with local Corporate Affairs and Brand & Marketing teams in Singapore, ASEAN and South Asia
• Regularly track and review events and campaigns effectiveness and utilise client surveys and impact dashboards to improve client engagement metrics
• Proactively identify gaps and opportunities through competitive benchmarking
• Manage onboarding of external partners (vendors, sponsorship rights holders, event partners) to ensure adherence to Bank policies
Governance
• Ensure compliance with Bank's marketing and event standards
• Adherence to the Risk Management Framework, Group Code of Conduct and various Policies, Procedures and Guidelines of the Bank by the regional CABM team
Key Behaviours
• Able to multi-task and work with different stakeholders and teams to develop and roll out approved strategy
• High standards of professional integrity, accountability and perseverance
Key stakeholders
Internal
• CIB Marketing teams in Group, Cluster and Country
• Corporate Affairs and Brand & Marketing teams in Group, Cluster and Country
• Business Segment Heads
External
• Agencies (creative, media, digital, event)
Other Responsibilities
• Embed Here for good and Group’s brand and values in Corporate Affairs, Brand & Marketing team,
• Perform other responsibilities assigned under Group, Country, Business or Functional policies and procedures.
Skills and Experience
Our Ideal Candidate:
• 8+ years of marketing experience, preferably within the financial services industry
• Experience in the ASEAN region would an advantage
• Excellent events management experience, including use of virtual platforms for webinars and hybrid events
• Ability to translate business objectives into marketing campaigns and events
• Good understanding of digital marketing and tools
• Strong project management and administrative skills
• Able to work with matrix teams locally and regionally, manage multiple projects and meet strict deadlines
• Excellent communication skills (written and spoken) and stakeholder management skills
• Proactive and positive attitude, with a creative eye and good problem-solving skills
• Strong knowledge of Microsoft Office suite
• Experience with Cvent or similar tools would be advantageous
Role Specific Technical Competencies
• Business Acumen & Stakeholder Management
• Event Management
• Project Management
• Partnership/Vendor Management
• Integrated Event Management
• Digital Marketing
• Impact Measurement
About Standard Chartered
We're an international bank, nimble enough to act, big enough for impact. For more than 170 years, we've worked to make a positive difference for our clients, communities, and each other. We question the status quo, love a challenge and enjoy finding new opportunities to grow and do better than before. If you're looking for a career with purpose and you want to work for a bank making a difference, we want to hear from you. You can count on us to celebrate your unique talents and we can't wait to see the talents you can bring us.
Our purpose, to drive commerce and prosperity through our unique diversity, together with our brand promise, to be here for good are achieved by how we each live our valued behaviours. When you work with us, you'll see how we value difference and advocate inclusion.
Together we:
• Do the right thing and are assertive, challenge one another, and live with integrity, while putting the client at the heart of what we do
• Never settle, continuously striving to improve and innovate, keeping things simple and learning from doing well, and not so well
• Are better together, we can be ourselves, be inclusive, see more good in others, and work collectively to build for the long term
What we offer
In line with our Fair Pay Charter, we offer a competitive salary and benefits to support your mental, physical, financial and social wellbeing.
• Core bank funding for retirement savings, medical and life insurance, with flexible and voluntary benefits available in some locations.
• Time-off including annual leave, parental/maternity (20 weeks), sabbatical (12 months maximum) and volunteering leave (3 days), along with minimum global standards for annual and public holiday, which is combined to 30 days minimum.
• Flexible working options based around home and office locations, with flexible working patterns.
• Proactive wellbeing support through Unmind, a market-leading digital wellbeing platform, development courses for resilience and other human skills, global Employee Assistance Programme, sick leave, mental health first-aiders and all sorts of self-help toolkits
• A continuous learning culture to support your growth, with opportunities to reskill and upskill and access to physical, virtual and digital learning.
• Being part of an inclusive and values driven organisation, one that embraces and celebrates our unique diversity, across our teams, business functions and geographies - everyone feels respected and can realise their full potential.
Recruitment Assessments
Some of our roles use assessments to help us understand how suitable you are for the role you've applied to. If you are invited to take an assessment, this is great news. It means your application has progressed to an important stage of our recruitment process.
Visit our careers website www.sc.com/careers
