Community Management Junior Analyst
Full-time
Junior Executive
2 months ago
KOL & Influencer Management:Identification: Research, identify, and categorize potential KOLs and nano/micro-influencers whose audiences and perso.....
KOL & Influencer Management:
- Identification: Research, identify, and categorize potential KOLs and nano/micro-influencers whose audiences and persona align with our Paylater target demographic and values.
- Outreach & Relationship Nurturing: Execute initial outreach, manage communication, and nurture long-term relationships with KOLs to secure organic and paid content collaborations.
- Campaign Execution: Coordinate the timely delivery of collaboration content, ensuring all disclosures and brand guidelines are met.
Community Management:
- Identify high-value user stories or testimonials within the community and coordinate with the creative team to develop them into formal case studies or marketing assets.
- Oversee the final review and approval process for the videos and ensure all content is stored, cataloged, and ready for deployment across marketing channels.
Reporting & Analysis:
- Track and report on key community and KOL performance indicators, including Engagement Rate, Follower Growth, social sentiment and total reach.
- Provide insights to the Marketing teams regarding which content formats and topics resonate best with the community.
- Coordinating with the performance team to ensure all of the selected KOL content is being pushed to the paid channels.
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