Total 2 Sales / Marketing job vacancies in Richmond

• Love what you do and leave your mark!  
• Bring your extensive Marketing experience to design & lead strategy execution
• Work with the iconic Dan Murphy’s brand in this exciting opportunity

As the Senior Marketing Manager - Retail Go-to-Market you will develop and lead the team accountable for channel-specific marketing strategies and execution for Dan Murphy’s. 

This role is responsible for how the brand architecture, defined by the Head of Brand, is translated to drive growth across physical stores, e-commerce platforms, Mixin, and external partner channels including Uber and DoorDash.

Sound good? Read on.

Here is a taster of what you can expect in this role:

• Leads the team responsible for the development and end-to-end delivery of trade communications specifically tailored for physical stores, e-commerce, and third-party partners - across B2C and B2B.
• Develop bespoke marketing solutions for external partners (Uber, DoorDash, AfterPay) and lead B2B efforts to expand brand reach.
• Ensures a seamless and cohesive brand experience is maintained across the omnichannel ecosystem, aligned with the overarching brand vision.
• Partners closely with Merchandise, Operations, and the Retail Media teams to identify inventory opportunities and ensure trade activities are commercially grounded.
• Collaborates with the Head of Brand and other functions to design go-to-market strategies that support Dan Murphy’s entry into adjacent categories and new growth areas.
• Acts as a senior voice in the business to advocate for "customer-first" trade initiatives that support strategic imperatives.
• Continuously leverages data and market analytics to develop customer-first solutions that drive sustainable sales growth.
• Directly manages the A&P budget, ensuring all channel activity supports strategic goals and delivers measurable commercial outcomes.
• Uses performance metrics to pivot execution and maximise the effectiveness of total marketing spend within the retail environment.
• Leads and mentors a team of marketing professionals, creating role clarity and a high-performance culture rooted in company values.
• Influences senior stakeholders across the matrix organisation to secure buy-in for strategic GTM directions and channel investments.
• Role models collaborative behaviours and navigates complex partner ecosystems to deliver the broader business outcomes.

• Bring your passion and feel the energy 
• Work with the iconic Dan Murphy’s brand and a high performing content marketing team 
• Melbourne based opportunity

As the Senior Marketing Manager - Digital & Content you will continue to evolve our industry-leading content marketing program, cementing Dan Murphy’s as the destination for drinks discovery. 

Reporting to the Head of Brand Marketing & Content, this role is responsible for operationalising the brand vision across social media, creators, and our digital platforms, while leading the evolution of content innovation in the age of AI and digital assistants.

Sound good? Read on.

Here is a taster of what you can expect in this role:

• Shape and drive Dan Murphy's content marketing strategy across all channels, ensuring the brand remains future-fit.
• Drive content marketing innovation, including overseeing AI Search (GEO), SEO evolution,  new channels and tools/processes. 
• Proactively adapt the content ecosystem to consumer changes to meet key brand objectives set by the Head of Brand.
• Operationalise the brand voice, tone, and visuals across all content for an elevated customer experience, as defined by the Head of.
• Oversee creative development for social (paid & owned), creator, PR, editorial and campaign content, ensuring channel-native, on-brand execution.
• Maintain content quality, balancing authentic storytelling with clear commercial messaging.
• Partner with the Head of to champion storytelling for digital age success and commercial results.
• Manage external agencies and publishing partners, reviewing performance and budgets to maximise content ROI.
• Integrate supplier-funded content with Merchandise and Retail Media teams into the content calendar to drive commercial opportunities without compromising audience trust.
• Lead and inspire a team of content specialists, ensuring fast, high-quality output.
• Foster a high-performance culture encouraging creative risk-taking, data-led iteration, and digital culture awareness.
• Develop team talent and future leaders through regular feedback and meaningful development plans.