Total 4 PR / Media / Communications job vacancies in Jakarta

Overview

In Indonesia, most purchase decisions still happen in-store — across warungs, minimarkets, and supermarkets. Promotions are everywhere, but very few are actually measured or optimized.

Modcart.io is building a retail media layer inside physical stores — where coupons, offers, and activations are tracked, tested, and improved based on real sales impact. (Learn more www.modcart.io)

We’re looking for someone to own this system end-to-end — from promotion design to in-store execution to performance optimization.

What You’ll Own

1. Promotion Performance & Store-Level Tracking

• Maintain visibility of all live promotions across:
• Warungs / General Trade
• Minimarkets (e.g. Indomaret, Alfamart)
• Supermarkets
• Track performance at outlet level:
• Sales uplift vs baseline
• Coupon redemption rates
• Basket size and repeat purchase impact
• Build a clear internal “promotion scoreboard”

2. Coupon & Promotion Strategy

• Design and optimize in-store offers:
• Bundles (“Beli 2 lebih hemat”)
• Small-value coupons (Rp2–5K range)
• QR triggered incentives
• Decide:
• Which offers run in which stores
• Improve efficiency:
• Increase redemption
• Reduce unnecessary discounting

3. Channel-Specific Playbooks

• Build different strategies for:
• Warungs (relationship-driven, no POS systems)
• Minimarkets (structured, higher traffic)
• Supermarkets (planned shopping behavior)
• Identify what works by:
• Region (Java vs non-Java)
• Store type
• Category

4. In-Store Experimentation & Optimization

• Run structured tests across stores:
• Discount vs bundle vs cashback
• QR vs physical coupon
• Shelf vs cashier placement
• Translate results into clear playbooks:
• What drives trial vs repeat vs basket growth
• Continuously iterate based on data

5. Execution & Field Coordination

• Work closely with:
• Store owners (warungs)
• Distributors and merchandisers
• Brand teams
• Ensure promotions are actually implemented correctly
• Identify and fix execution gaps:
• Promo not communicated
• Incorrect pricing
• Poor placement

6. Budget Ownership & ROI

• Own promotion and coupon budgets by campaign
• Track ROI of each promotion
• Reallocate spend toward high-performing mechanics

What We’re Looking For

• 3-5 years experience in:
• Trade marketing / shopper marketing / retail / category roles in Indonesia
• Hands-on operator — willing to go into stores and validate execution
• Strong analytical skills — able to evaluate sales uplift, coupon redemption, and promotion ROI using Excel / Google Sheets
• Clear understanding of Indonesia retail dynamics:
• Warungs (GT) vs minimarkets / supermarkets
• Sell-in vs sell-out, distributor flow
• Hands-on experience with trade marketing / in-store promotions (discounts, bundles, activations)
• Able to turn data into clear actions (what to scale, fix, or stop)
• Strong execution mindset — understands on-ground realities and works with field teams / store owners
• Comfortable running tests and iterating promotions across stores or regions
• Good commercial judgment — balances sales growth vs promo cost
• Fluent in Bahasa Indonesia and English

What Makes This Role Different

• You’re not managing promotions — you’re building a promotion intelligence system
• You’ll directly link in-store behavior to measurable sales outcomes
• You’ll define how retail media works in Indonesia’s fragmented retail landscape

Atmosphere: A flexible, international team environment with a high sense of ownership.

Reward: Competitive fixed gross salary plus a high-reward commission structure and bonuses.

Innovation: The opportunity to sell cutting-edge Retail Intelligence tools in a rapidly growing market.

• Monitor renewal of cooperation permit (renewal of PKS)
• Perform process of obtaining permits for withdrawing regular DCS projects
• Perform communication channel for installation, upgrade and other related maintaince work with the building management & engineering building team.
• Attend regular meetings, events, and engagement activities to enhance partner relations and resolve potential issues proactively.
• Prepare data for regular reports for ensure outlining partnership health, success stories, challenges, and recommendations.
• Report and analyze potential conflicts or risks in partner relationships promptly.
• Act as a point of person in charge for any building relation issues, facilitating timely and effective solutions.

• Bachelor’s degree in Business Administration, Marketing, Communications, or related field.
• Minimum 3 years in a relationship management or partnership development role, ideally within a corporate setting.
• Have experience in Risk Management, Compliance Management, Client Management, and Project Management.
• Willing to Work in Centennial Tower, South Jakarta.

Medical Insurance

Medical Check Up

MAIN RESPONSIBILITIES

PR MANAGEMENT

1. PR / KOL Planning

• Plan full year PR / KOL strategy to help achieve overall brand objectives.

• Negotiate with media titles for coverage and optimal collaboration fee in exchange for brand exposure.

• Negotiate with KOLs and celebrities for contractual terms and scope of work which will be renewed on a yearly basis.

2. Content Creation & Dissemination

• Leverage on existing global content and amplify locally in a timely manner to media partners to ensure maximum coverage.

• Create content for press release for locally driven campaigns (e.g., store openings) and validate with Regional PR before dissemination.

• Manage and collaborate with key media titles to create locally relevant content for key launch campaigns (To be validated with Regional PR prior to dissemination).

3. Event Planning & Management

• Align with Regional PR to plan and execute local PR events to support launch animation and create buzz for the brand.

• Work with cross function team such as Visual merchandising, training teams and product marketing team to ensure the smooth execution of local events.

• For overseas events, to manage selected media titles and KOLs in event attendance and content creation.

4. Reporting

• Monthly PR reporting to regional PR team on competitor’s PR activities and Dior’s brand buzz vs competitors (Tribes EMV).

PRODUCT MANAGEMENT – 1 CATEGORY

1. Forecasting

• Focus Category: Selected category & all Press kits / Press files.

• Ensure accuracy of product forecast and timely submissions. (measures: launch tracking)

2. Product Registration

• Ensure close liaison with Central Registration support team so that products can be launch in line with ASPAC launch date. (measures: Onshelf date)

3. Competitor Tracking

• Close monitoring of competitor’s product assortment and thereby ensuring that the brand remains competitive in terms of marketing mix (measures: monthly tracking)

4. Product Listing

• Work closely with sales team to ensure products are listed into key retailer’s assortment in a timely manner (measures: Retailer’s Onshelf date)

5. Product Merchandising

• Work closely with merchandising team to ensure planograms are fully optimized and carrying the right assortment for each door (measures: presence rate)

6. Campaign Management

• Full ownership to strategize 360 campaign for focus category.