Are you someone who understands how trends, storytelling, and trust come together on Xiao Hong Shu 小红书 (REDnote)?
Do you enjoy creating content that feels authentic, aesthetic, and influential — while also knowing how to turn visibility into real business results?
We’re looking for a Xiao Hong Shu (REDnote) Marketing Specialist to help us grow our presence in the Chinese digital space, especially targeting users in Singapore.
If you love beauty, content, and strategy — and understand how Xiao Hong Shu works both organically and through ads — we’d love to have you on board.
What You’ll Be Doing:
• Plan and execute Xiao Hong Shu content and marketing strategies tailored to our target audience
• Create and optimise engaging posts, visuals, and captions that align with platform trends
• Manage both organic growth and paid advertising campaigns where relevant
• Translate brand messaging into authentic, high-converting content that resonates with users
• Monitor performance and continuously optimise for engagement, traffic, and conversions
• Work closely with internal teams to align campaigns with overall marketing goals
• Stay updated on Xiao Hong Shu trends, algorithm changes, and user behaviour
KEY RESPONSIBLITIES:
1. Content Strategy & Creation
• Work with Internal team to develop and execute content strategies for Xiao Hong Shu aligned with brand positioning
• Create, edit, and publish high-quality posts, images, and short-form videos
• Ensure all content reflects platform-native style: authentic, aesthetic, and relatable
• Adapt messaging to suit Chinese-speaking audiences and cultural nuances
2. Platform Growth & Account Management
• Manage Xiao Hong Shu accounts, ensuring consistency and credibility
• Optimise account structure, profile, and content categories for discoverability
• Identify trending topics, hashtags, and formats to increase reach
• Build and maintain a strong, engaging brand presence on the platform
3. Advertising & Campaign Execution
• Setup Business Account, plan and execute in-feed advertising campaigns on Xiao Hong Shu (when required)
• Develop targeted advertising strategies based on customer needs and campaign objectives
• Monitor ad performance and optimise campaigns to improve: ROI, Engagement, Conversion rates
• Collaborate on creative direction (copy, visuals, hooks) for ad campaigns
4. Data Analysis & Optimisation
• Track and analyse campaign and content performance metrics
• Translate data into actionable insights and optimisation strategies
• Continuously improve content and ad performance through testing and iteration
• Support reporting for internal stakeholders and campaign reviews
5. Customer & Market Understanding
• Understand product offerings and translate them into compelling content narratives
• Identify user needs and behaviour within Xiao Hong Shu communities
• Align marketing strategies with customer intent and platform trends
• Support client or internal stakeholder goals through tailored campaign strategies
6. Collaboration & Execution
• Work closely with marketing, creative, and operations teams to deliver campaigns efficiently
• Support cross-functional initiatives to ensure consistent brand messaging
• Contribute to process improvements and scalable workflows
Who We’re Looking For:
• Experience managing Xiao Hong Shu accounts, content, or campaigns
• Strong understanding of Chinese social media culture, trends, and user behaviour
• Ability to create visually appealing, engaging, and native-style content
• Familiarity with both organic growth strategies and paid advertising on Xiao Hong Shu
• Good analytical skills with the ability to interpret data and optimise performance
• You are:
-Proactive and self-driven
-Detail-oriented with strong execution ability
-Creative yet performance-focused
-Comfortable working in an evolving environment
Bonus, if you have:
• Experience in beauty, skincare, or wellness industry marketing
• Strong copywriting skills in Chinese (Simplified or Traditional)
• Experience working with KOLs / influencers on Xiao Hong Shu
• Exposure to content localisation and cultural adaptation strategies
PERKS:
• Flexible hours to fit around your schedule.
• A chance to work in a fun and creative environment where your ideas will be valued and seen.
• Great for building up your portfolio with real-world experience that makes an impact.
• We're very open to fun and creative ideas!
This long-term part-time / full-time internship position offers an excellent opportunity to gain hands-on experience in content creation and social media management within the beauty and skincare industry.
ABOUT US:
My Cozy Room Beauty Spa is an award-winning skin care and beauty facial salon known for best extraction facial in Singapore. Located in Orchard Road, we offer an array of facial treatments for treating acne, clogged pores, and more, using high-quality professional skin products from Bekind. We are passionate about beauty, self-care, and enhancing the well-being of our community.
