Our mission is to build reliable, affordable brands loved by locals, while modernising and elevating the traditional coffeeshop experience.
We are seeking a commercially minded, digitally savvy and trend-driven Assistant Marketing Manager to support the growth of food, retail and building local brands. This role works closely with the respective management team with strong cross-functional collaboration across operations and external partners.
Who We’re Looking For
The commercially minded and results-driven individual who is creative yet operationally disciplined.
This person is a strong stakeholder manager who can work across marketing and operations and most importantly has a Passion for food, retail and building local brands!
Key Responsibilities
Marketing & Brand Growth
Campaign Strategy &Execution
·       platforms and loyalty initiatives.
·       Drive initiatives to increase footfall, delivery sales and brand engagement.
·       Track, analyse and report on campaign performance with actionable insights for optimisation.
Digital & Social Media
·       Manage and grow official social media platforms and digital channels.
·       Develop engaging, trend-driven content that resonates with local audiences.
·       Stay ahead of social trends, viral movements and emerging digital formats to keep brands culturally relevant.
·       Work closely with agencies, content creators, media and KOLs to amplify brand reach.
·       Support paid media planning and performance marketing efforts.
AI & Innovation
·       Leverage AI tools to enhance marketing efficiency, content creation, campaign ideation and data analysis.
·       Experiment with new digital technologies and platforms to improve productivity and creative output.
·       Continuously explore innovative ways to modernise traditional F&B marketing approaches.
Brand &Communications
·       Ensure consistency in brand positioning and visual identity across all touchpoints.
·       Design & develop marketing collaterals (print and digital) and oversee production timelines.
·       Work closely with operations teams to ensure effective campaign rollouts at outlets.
·       Manage customer feedback channels and support reputation management.
Market Intelligence & Partnerships
·       Conduct competitor and industry research to identify growth opportunities.
·       Maintain strong relationships with delivery aggregators and strategic partners for joint campaigns.
·       Coordinate with POS vendors and internal teams on pricing updates and promotional mechanics.
Requirements
·       Positive working attitude with a good personality.
·       Min. 3years of relevant experience in marketing.
·       Candidate must possess at least a Diploma or Degree in Marketing/Business or similar subject
·       Highly organised, responsive and able to manage multiple projects in a fast-paced environment.
·       Results-oriented, independent, strong work ethic, and a strong team player.
·       Strong communication skills in English and Chinese (to liaise with stakeholders and tenants).
·       Social Media Analytics and advertising experience with a good knowledge of the F&B industry will be an advantage.
·       Strong interest in social media trends, pop culture and viral content, SEO, SEM, WordPress, HTML (not a must)
·       Comfortable using AI tools for content creation, research and workflow efficiency.
·       Proficient in Canva, Photoshop, Illustrator or other design software.
·       Responsive in dealing with multiple stakeholders in a deadline driven environment.
·       Proficiency in MS Word, PowerPoint and Excel.
·       Experience in online marketplaces and e-commerce would be a plus.
Please kindly include the following information in your resume:
•       Date of Availability and Notice period
•       Job Functions and Interests
•       Current and Expected salary
•       Reason(s) for leaving
•       Work experiences in point forms
•       Education background
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*We regret to inform that only shortlisted candidates would be notified.**
We wish you all the best in your career search!