Role Purpose
- Lead and develop a high-performance sales organization by strengthening capabilities, driving accountability, and ensuring effective execution of sales processes.
- Own and deliver the country P&L, with full responsibility for achieving targets across volume, revenue, and profitability.
- Identify and unlock new growth opportunities by evaluating emerging markets, customer segments, and alternative business models to drive sustainable future growth.
- Drive execution excellence of sales strategies and campaigns, ensuring alignment with business unit objectives and consistent achievement of agreed sales targets.
- Optimize commercial effectiveness by contributing to the refinement of pricing strategies, commercial policies, and value propositions in line with market dynamics.
- Shape and implement the country’s sales strategy to maximize market share, customer penetration, and long-term business performance.
- Deliver country sales performance by achieving agreed targets on volume, revenue, and profitability.
- Lead and develop the sales team through coaching, capability building, and performance management to ensure a high-performance culture.
- Develop and execute country sales strategy, translating business objectives into actionable plans and driving execution excellence across regions and channels.
- Drive demand creation through customer engagement, field activities, product demonstrations, and collaboration with marketing and technical teams.
- Build and manage key account relationships including distributors, large growers, and strategic partners to maximize business growth.
- Identify and develop new growth opportunities including new crops, segments, geographies, and alternative business models.
- Optimize commercial effectiveness by influencing pricing, trade terms, and commercial policies in alignment with market dynamics.
- Execute sales campaigns and promotional plans in line with business objectives and ensure alignment with distributor teams.
- Develop and manage demand forecasting in collaboration with supply chain teams using market insights and sales data.
- Provide market intelligence and insights on competitors, customer needs, and emerging trends to shape strategy and product development.
- Ensure effective customer management, including handling complaints, ensuring product performance feedback, and maintaining strong customer satisfaction.
- Maintain accurate business data and reporting, including sales forecasts, customer information, and market share tracking.
- Cross functional collaboration by working closely with Marketing, Supply Chain, Finance, and Product teams to ensure alignment and execution
