Through expert communication, our Marketing department fosters global awareness and an understanding of sustainability, motivating organizations to begin or advance their transition toward sustainable business practices.
We are looking for a dynamic and seasoned Regional Marketing Expert based in Tokyo to support our international growth within Japan.
In this role, you will lead the development and execution of a comprehensive marketing plan for the Japanese market, utilizing both local insights and central corporate resources to achieve regional targets. Your responsibilities will encompass sector-specific campaigns and a diverse event marketing portfolio, including webinars, internal and external conferences, and specialized intimacy events.
As we deeply integrate AI into our marketing processes, we seek a candidate who is adept at using these tools daily to enhance efficiency and deliver superior results.
What you will be doing:
- Build and implement regional marketing strategy for Japan leveraging all marketing channels to drive customer acquisition and pipeline growth
- Align and collaborate with our GTM/Sales leaders and central marketing teams to develop regional priorities and multi-channel marketing programs in line with our pipeline revenue needs
- Monitor and report on performance of regional marketing programs with sales. Adjust plan and recommend innovative and creative marketing approaches for revenue growth
- Be an expert on the regional market, customer and external environment including regulation, competition and trends to adapt regional marketing strategies and identify new opportunities - with a strong focus on Japan
- Plan & execute marketing programs & events (trade shows, conferences, industry meetings, roundtables, etc.) for Japan
- Manage regional marketing budgets, ensuring efficient allocation of resources and return on investment
- Be the voice of the customer and region to provide guidance of product roadmap, messaging and positioning with solutions marketing
- Develop excellent relationships with key stakeholders, including regional Sales leadership, partners, and customers
- Maintain relationships with external customers, partners, agencies, and contractors to deliver a full brand experience
- Collaborate with the PR team to localize the press releases, prepare locally initiated press releases for a distribution and social channels such as LinkedIn.
- The role will be responsible for driving regional numbers through an integrated regional marketing plan leveraging local and central resources.
- As a high-growth business, you may contribute to other projects as the need arises.
- Use AI-powered tools and insights to enhance campaign performance, accelerate content creation, and improve targeting, segmentation, and personalization across channels
- Experiment with emerging AI capabilities to optimize marketing efficiency, speed to execution, and pipeline impact, sharing learnings with the wider team
