The Marketing Executive is responsible for supporting the planning and execution of marketing and communications activities across Singapore and ASEAN markets. This role plays a key part in driving brand awareness, lead generation, customer engagement, and business growth through digital marketing, events, content development, CRM management, and sales support activities.
Key Responsibilities
Marketing Communications
• Develop and execute marketing campaigns aligned with business objectives.
• Create and manage marketing collateral, brochures, flyers and presentations.
• Support corporate communications and internal communications initiatives.
• Ensure brand consistency across all marketing materials and channels.
Digital Marketing
• Manage and update the company website, landing pages, and digital content.
• Plan and execute email marketing campaigns using CRM
• Manage social media platforms including LinkedIn and monitor engagement.
• Support SEO and digital marketing initiatives to improve online visibility and lead generation.
• Track and analyse campaign performance and provide recommendations for improvement.
CRM & Lead Management
• Manage customer databases and marketing contact lists.
• Generate marketing reports and campaign analytics.
Events & Exhibitions
• Coordinate and manage trade shows, seminars, webinars, customer events, and training sessions.
• Liaise with vendors, venues, suppliers, and internal stakeholders.
• Support event logistics, registration, promotional activities, and post-event reporting.
Regional Marketing Support
• Coordinate marketing activities across Singapore and ASEAN markets.
• Work closely with regional sales teams, distributors, and headquarters on marketing initiatives.
• Support localisation of global marketing campaigns and materials.
• Coordinate printing, and distribution of marketing materials where required.
Content Development
• Create engaging content for websites, social media, EDMs, customer references, and industry publications.
Administrative Support
• Manage marketing budgets, purchase requisitions, and vendor coordination.
• Support reporting, documentation, and other marketing-related administrative duties.
Requirements
• Experience in digital marketing, CRM Microsoft 365 systems, website management, Ibexa and event coordination.
• Proficiency in Adobe create cloud suite, Indesign, Adobe Illustrator, Adobe express, Video editor
