About Us
Innerwork Circle is built for the inwardly courageous. We design experiences that invite people to return to themselves with clarity, honesty, and depth, so they can live, lead, and move through the world more consciously.
Our work attracts founders, entrepreneurs, business leaders, and high-performing individuals seeking deeper clarity, personal mastery, and meaningful connection beyond traditional success.
Over the years, we have built a strong foundation as a high-performing SME generating $10 million in annual sales revenue, and we are now entering our next chapter — transitioning into an MNC-level organization with regional and global ambitions.
As part of this expansion, we are developing large-scale media and cultural initiatives, including a collaboration with Netflix producer to produce a documentary, alongside the launch of our own Movie Screening Events and a series of premium 5-figure signature programs designed for founders, leaders, and high-performing individuals.
We’re seeking a General Manager who has strong experience in both business operations and running a media personality-driven company, to lead this next stage of growth.
Mission of the Role
Drive company-wide growth, operational excellence, and revenue performance by overseeing marketing, sales, events, and daily operations — while transforming Innerwork Circle into a scalable media personality-led MNC-level business, anchored by founder-led storytelling, documentary content, and large-scale experiential events.
Key Responsibilities
Business Leadership & Growth Execution
Work closely with the founder team to translate vision into clear execution and scaling strategies.
Lead company-wide growth across revenue, operations, talent, and expansion.
Build scalable systems, structures, and accountability frameworks required for MNC-level operations.
Ensure alignment across all departments with clear KPIs and measurable outcomes.
Marketing Oversight
Oversee brand positioning, digital marketing, partnerships, launches, and audience growth strategies.
Ensure all marketing efforts directly support revenue goals and premium brand positioning.
Support growth campaigns for signature programs, Movie Screening Events, and founder-led initiatives.
Identify new market opportunities for regional and global expansion.
Sales Performance & Funnel Building
Design, optimize, and manage end-to-end sales funnels across multiple revenue streams.
Improve lead generation, conversion rates, retention, and upsell systems.
Lead the sales team to consistently achieve aggressive monthly and annual revenue targets.
Build predictable, scalable revenue systems that sustain and grow beyond the current $10 million annual revenue benchmark.
Event Management & Media Experiences
Oversee planning and execution of premium intensive/overseas retreats, community events, and immersive experiences.
Lead the execution of Innerwork Circle Movie Screening Events as brand experiences.
Ensure all events strengthen brand equity, audience engagement, and revenue performance.
Daily Operations Management
Manage day-to-day business operations across all departments.
Improve workflows, SOPs, reporting systems, and internal communication structures.
Solve operational bottlenecks quickly while maintaining execution speed and quality.
Ensure the business operates efficiently across people, systems, and priorities.
Media Personality Company Leadership
Lead and scale Innerwork Circle as a media personality-driven company, where founder-led storytelling is a core growth engine.
Manage content ecosystems spanning long-form storytelling, short-form content, documentaries, interviews, and event-based media.
Build systems that integrate media, marketing, events, and sales into one unified growth engine.
Oversee audience growth strategies across TikTok, Instagram, YouTube, and other media platforms.
Ensure consistent brand voice, narrative direction, and public positioning across all media channels.
Team Leadership & Culture
Recruit, lead, and mentor department heads and key team members.
Build a culture of ownership, discipline, speed, and excellence.
Develop future leaders capable of supporting regional and international expansion.
Required Experience & Requirements
Must-Have Experience
Proven experience in General Management, Operations Leadership, or Business Director roles (5+ years minimum).
Proven track record scaling businesses to multi-million revenue levels, ideally including $10M+ annual revenue environments.
Track record of managing complex, multi-entity business environments, including oversight of multiple teams, P&Ls, and operational systems.
Hands-on experience building and managing funnels, sales systems, and revenue operations.
Direct experience running or scaling a media personality-driven company or founder-led brand ecosystem.
Experience managing cross-functional teams across marketing, sales, operations, and events.
Strong Advantage (Highly Preferred)
Experience working with or managing influencer-led, founder-led, or personal brand companies.
Familiarity with platform-driven growth (TikTok, Instagram, YouTube, or similar ecosystems).
Experience in premium service businesses, coaching, education, events, or transformation industries.
Core Competencies
Strong commercial and strategic thinking.
Deep understanding of funnels, audience building, and conversion systems.
Ability to operate at both strategic and execution levels.
Strong leadership, communication, and decision-making ability.
High ownership mindset with bias for speed and results.
Strong appreciation for storytelling, media, and brand narrative.
Why Join Us
Join a mission-driven company rooted in inner work, leadership, and transformation.
Lead the transition of an established $10M revenue SME into an MNC-stage company with global media ambitions.
Be part of a rare opportunity involving a Netflix documentary collaboration and Movie Screening Events.
Work directly with visionary founders in a high-growth environment.
Shape systems, culture, media ecosystem, and global expansion at a pivotal stage of growth.
High ownership role with long-term impact, visibility, and growth potential.
How to Apply
Send your resume and track record of business growth and/or media leadership experience to start@innerworkcircle.asia.
Applications without relevant leadership and media experience will not be considered.
