Prudential’s purpose is to be partners for every life and protectors for every future. Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured, for our people, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and we support our people’s career ambitions. We pledge to make Prudential a place where you can Connect, Grow, and Succeed.
In this role, you will be responsible to deliver impactful product launches and marketing campaigns to drive leads and support product sales. As part of this dynamic role, you will report to Lead, Health Marketing and work closely with internal and external stakeholders to build and create effective marketing campaigns.
Job Description:
Develop, execute and review the effectiveness of end-to-end integrated marketing campaigns and go-to-market plans for PACS Health Proposition to generate customer awareness, channel traction and sales adoption in a 360-degree marketing approach.
Identify market trends and opportunities to develop tactical plans, such as increasing product penetration in the target audiences.
Owner of sales enables and sales tools. Design and improve sales tools for customer engagement on various platforms including but not limited to brochures, pitch decks, videos, social posts, content, calculators, partnerships etc.
Collaborate within customer teams (Brand, Segments, Digital, CX and Events) and cross-function teams such as Corporate Affairs, Data Analytics and Distribution to leverage multiple digital and non-digital marketing channels with end-to-end accountability of commercial delivery of Health Proposition and product enhancement.
Work closely with key internal and external stakeholders including vendors, creative and media agencies for all aspects of campaigns.
Ensure smooth executions of events including project management, registration process and administrative work for all health marketing initiatives
Assist with procurement and payment process for services rendered.
Who we are looking for:
Competencies & Personal Traits
Good team player
Ability to work under pressure and tight timelines with good project management skills
Ability to build and maintain excellent working relationships with vendors, partners and internal teams
A keen sense and interest in creativity
Excellent communication skills with strong ability to work with stakeholders
A positive, enthusiastic, committed and ‘can do’ approach.
Working Experience:
At least 2-3 years’ work experience in marketing, executing product launches and product marketing campaigns.
Proven success in leading product launches and improving commercial performance with marketing initiatives
Experience in Insurance companies or Banks is preferred
Education:
Prudential is an equal opportunity employer. We provide equality of opportunity of benefits for all who apply and who perform work for our organisation irrespective of sex, race, age, ethnic origin, educational, social and cultural background, marital status, pregnancy and maternity, religion or belief, disability or part-time / fixed-term work, or any other status protected by applicable law. We encourage the same standards from our recruitment and third-party suppliers taking into account the context of grade, job and location. We also allow for reasonable adjustments to support people with individual physical or mental health requirements.
