Job Summary
Manage and execute roadshows by planning calendars, sourcing sites, negotiating spaces, coordinating manpower, and overseeing logistics to drive sales and customer engagement. Collaborate cross-functionally to deliver impactful marketing activations aligned with business goals.
Responsibilities
- Develop and manage the roadshow calendar to align with sales periods, marketing campaigns, and product launches for optimal impact
- Identify and evaluate high-footfall locations within malls and external venues to source strategic sites that maximize visibility and conversion potential
- Negotiate space agreements with mall management and partners to secure prime locations while optimizing costs and commercial terms
- Plan and coordinate manpower allocation, including staffing and scheduling of sales promoters and support teams to ensure smooth operations
- Manage approval processes and documentation to ensure compliance with mall and regulatory requirements for roadshow execution
- Oversee deployment and setup of roadshow infrastructure, ensuring timely delivery, installation, and operational readiness of equipment and materials
- Coordinate with vendors to set up counters and booth fixtures according to approved layouts and branding guidelines
- Manage inventory deployment and replenishment to maintain adequate stock levels throughout roadshow periods
- Provide on-ground operational and technical support to sales staff to ensure seamless event execution
- Conceptualise and deliver thematic in-store events to increase footfall and customer engagement at physical locations
- Collaborate cross-functionally with internal stakeholders to align event execution with business objectives and achieve sales and lead generation targets
- Work with designers to develop marketing collaterals for roadshows and events
Required competencies and certifications
- Diploma in Marketing, Business, or a related field
- 3–5 years of experience in event management, retail activations, roadshows, or channel marketing
Preferred competencies and qualifications
- Strong project management skills to plan and execute multiple events and timelines concurrently
- Detail-oriented with operational awareness to ensure smooth execution and compliance
- Excellent communication skills to thrive in fast-paced, on-ground environments
- Creative mindset with strong commercial awareness
- Strong eye for design, layout, and visual storytelling
- High level of accuracy and attention to detail
- Ability to work effectively in a fast-paced, multi-store retail environment
- Proactive, collaborative, and solutions-oriented approach
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