Total 2 job vacancies by Cygnify Pte. Ltd.

Job Title: Assistant Manager / Senior Executive, Customer Value Management

Location: Singapore

This role is responsible for driving customer lifetime value, retention, and revenue growth through data-driven lifecycle marketing. The incumbent will develop and optimize data-driven retention, upsell, and cross-sell strategies across multiple channels, leveraging customer insights, segmentation, and marketing automation to enhance engagement and reduce churn.

Key Responsibilities

Customer Strategy & Campaign Planning

• Develop and execute customer lifecycle strategies to drive retention, engagement, and customer value

• Leverage customer data and analytics to identify insights, behavioral triggers, and growth opportunities

• Utilize SQL and analytics tools to support segmentation, targeting, and performance analysis

• Develop and optimize Next Best Offer (NBO) / decisioning frameworks in collaboration with Data Science/Analytics teams

• Plan and deliver targeted retention, upsell, and cross-sell campaigns to achieve churn reduction and revenue growth

• Design and implement personalized offers and propositions to drive product adoption and customer loyalty

• Build business cases and collaborate with cross-functional teams (e.g., Product, Marketing, Digital, Sales) to deliver initiatives

Campaign Execution & Optimization

• Manage end-to-end campaign execution across multiple channels (e.g., email, SMS, app push, digital platforms)

• Drive automation of marketing journeys to enable scalable, trigger-based, and real-time engagement

• Implement test-and-learn approaches (e.g., A/B testing) to continuously improve campaign effectiveness

• Monitor and optimize key performance metrics including conversion, engagement, retention, and ROI

• Ensure strong campaign governance, including contact strategy, customer experience, and compliance

Qualifications

• Degree in Marketing, Business, Statistics or similar field

• Minimum 3-5 years of work experience in campaign management, preferably in telecommunications, tech, FMCG or a related industry

• Good working knowledge of SQL as well as Tableau

• Ability to work independently as well as in a team in a fast-paced environment

• Strong analytical, problem-solving and communication skills

• Excellent interpersonal skills
  
  UEN: 202329526G

  EA Licence: 23S2061

Role: Data Centre Critical Infrastructure Engineer

Location: Singapore

We are partnering with a leading organisation to hire a Data Centre Critical Infrastructure Engineer to support the operations and maintenance of critical facilities systems across data centres and office environments. This role is responsible for ensuring the reliability, safety, and performance of key infrastructure systems while supporting operational readiness and business requirements.

Responsibilities:

• Perform day-to-day operations and maintenance of critical infrastructure systems, including generators, UPS, DC rectifier systems, STS, fire protection systems, HT/LT electrical systems, ACMV, and building management systems

• Ensure preventive and corrective maintenance works are carried out according to planned schedules and service standards

• Monitor and maintain data centre facilities to ensure high availability, reliability, and operational efficiency

• Manage physical and electronic security systems such as card access, CCTV surveillance, and visitor tracking

• Support customer-related work orders and ensure delivery within committed service timelines

• Plan, coordinate, and evaluate tenders, and support project execution for infrastructure upgrades and expansion works

• Maintain accurate records, maintenance logs, and update M&E, building, and schematic drawings

• Conduct regular inspections to identify safety hazards or unsafe conditions, and implement corrective actions in compliance with regulatory requirements

• Support lease management activities, including coordination with landlords, tenants, and internal stakeholders where required

• Liaise with internal teams, external vendors, contractors, and relevant authorities on facility-related matters

• Carry out risk assessments and support risk mitigation measures across facility operations

• Participate in 24/7 standby duties and respond to incidents, faults, and operational issues as required

• Support any other infrastructure and facility-related duties assigned by management

Requirements:

• Diploma or Degree in Electrical, Mechanical, Telecommunications, Facilities Management, or a related discipline

• 0–3 years of experience in facilities operations and maintenance, preferably within a data centre or critical infrastructure environment

• Diploma graduates with a positive attitude and willingness to learn may also be considered

• Good hands-on knowledge of critical facilities systems and building maintenance

• Exposure to data centre operations, electrical systems, ACMV, fire protection, or building management systems is preferred

• Basic knowledge of networking, broadband access, or structured cabling will be an advantage

• Proficiency in MS Office applications, with working knowledge of AutoCAD and MS Project preferred

• Experience in vendor, contractor, or service provider coordination would be beneficial

• Strong problem-solving skills with the ability to work under pressure in a mission-critical environment

• Good communication and interpersonal skills, with the ability to engage stakeholders across different levels
  

  UEN: 202329526G

  EA Licence: 23S2061