Get to Know the Team
You'll be joining the Grab Creative Studio team in Vietnam, a group of writers, art directors, and creative producers. The team collaborates with Grab's Marketing department, striving to deliver compelling and thoughtful work across the brand's businesses and products. Together, you'll be creating impactful marketing communications that resonate with Grab users.
Get to Know the Role
As an Art Director for Grab Creative Studio, you'll lead the conceptualization and execution of marketing communications for Grab Vietnam. You are expected to blend creativity, cultural insight, and technical precision, bringing ideas to fruition with skillfulness and purpose.
You will report to the Art Director and work onsite at Mapletree Business Centre.
The Critical Tasks You Will Perform
You will:
- Conceptualize campaigns and creative solutions that align with Grab's goals.
- Develop visual storytelling assets for social media platforms, digital banners, EDMs, and advertising materials with cultural relevance.
- AI-Driven Prototyping & Production: Integrate generative AI tools into your daily workflow to rapidly prototype concepts, expand asset variations, and drastically reduce production turnaround times.
- Brand Stewardship: Maintain, evolve, and police our corporate brand identity across various departments.
- Provide creative direction while collaborating with copywriters and creative producers to meet project requirements.
- Stay up to date with latest cultural and digital trends to inform and evolve creative outputs.
- Apply the principles of digital advertising to all creative assets, ensuring compatibility and effectiveness for various digital platforms.
- Work collaboratively within the creative studio team and marketing partners to ensure understanding.
