Roadshow Planning & Execution
- End-to-end planning, coordination and supervision of corporate and public roadshows
- Develop schedules, timelines and contingency plans
- Source agents, manage logistics, leads and on-ground execution
- Enforce brand standards and messaging consistency
Business Development
- Identify and prospect new business units and revenue opportunities
- Facilitate partner meetings and support growth strategies
- Conduct market research, trend analysis and competitor benchmarking
Outlet & Product Support
- On-ground support during product launches and campaign periods
- Coordinate staff training, promotional materials and in-store activations
- Primary liaison between marketing HQ and outlet teams
- Monitor sales performance and prepare post-launch reports
Others
- Ad-hoc duties and cross-functional project support as required