Digital CRM Analytics & Solution Manager, Ikano Retail
1 month ago
Job Description To translate business requirements into CRM features and technical specifications that deliver concrete initiatives, progra.....
Job Description
- To translate business requirements into CRM features and technical specifications that deliver concrete initiatives, programs, tools, and methods.
- Turning data through customer segmentation, behavioural analysis, and lifecycle modelling into actionable insights to influence campaign design, journeys, and touchpoints.
- Overseeing developments. Including new solutions, upgrades, and vendor coordination
- Managing CRM data structure, quality, governance and integration with other platforms
- Partnering with internal and external partners to drive improvement of single customer view and omni-CRM.
- Optimising existing programs through continuous testing, learning, and performance measurement.
- Developing, piloting, and scaling new loyalty mechanics and customer lifecycle initiatives.
- Lead exploration and implementation to leverage marketing automation, customer journeys, and overall CRM optimisation
- To act as the go to internal advisor on data-driven customer engagement.
- Drive opportunities to synergise Ikano Retail CRM strategy across IKEA and Ikano Shopping Centres.
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